Aug 04, 2021 14:00:00

Social media management tool 'Hootsuite' acquires conversational AI platform 'Heyday' for over 5 billion yen

Hootsuite , a leading social media management tool with millions of users, has launched a messaging platform, Heyday, for C $ 60 million to provide personalized customer experiences through one-on-one conversations. ) Announced that it was acquired.

Hootsuite Acquires Conversational AI Leader Heyday for CA $ 60 Million
https://www.globenewswire.com/news-release/2021/08/03/2273430/0/en/Hootsuite-Acquires-Conversational-AI-Leader-Heyday-for-CA-60-Million.html

Social media manager Hootsuite acquires conversational AI-platform Heyday for $ 48M --GeekWire
https://www.geekwire.com/2021/social-media-manager-hootsuite-acquires-conversational-ai-platform-heyday-48m/

From owl to unicorn: How Hootsuite CEO Tom Keiser plans to bring the mojo back to a Canadian social media pioneer --The Globe and Mail
https://www.theglobeandmail.com/business/article-from-owl-to-unicorn-how-hootsuite-ceo-tom-keiser-plans-to-bring-the/

At the time of the acquisition, Hootsuite CEO Tom Kaiser said, 'Social is a new interface for commerce and customer management. Modern brands have to manage various interactions and conversations on a large scale every day. This is AI. With the acquisition of Heyday, Hootsuite will be able to provide global marketing, sales and support teams with the power of AI to deliver outstanding experiences on a large scale. '

According to Hootsuite, the number of active users of social media is more than 4.2 billion, and the average usage time is 2 hours and 25 minutes a day, partly due to the pandemic of the new coronavirus infection.

Also, 39% of social media users expect corporate replies to be 'within 60 minutes', but in reality the average reply time is 5 hours, which is quite responsive. I also know that there isn't. 'By combining Hootsuite automation with AI, companies will be able to respond in real time and on a large scale,' Hootsuite claims.