Dec 13, 2020 23:00:00

Why are 'attractive people' promoted so quickly?

Kelly A. Nord, Stephen Toe, French Business School

INSEAD , Marco Pitesa, Singapore Management University , in the fields of economics, psychology, education, biology, and criminal justice since 1974. Analyzing 69 studies, it reveals the fact that 'highly attractive people earn 20% more and are promoted more often than average attractive people.'

Does Good Looking = Good Employee? | AOM Insights
https://journals.aom.org/doi/full/10.5465/annals.2018.0134.summary

'Discrimination' in economics includes ' discrimination based on taste ' and ' statistical discrimination '. 'Discrimination based on taste' is simply judged as 'individual likes and dislikes' and 'statistical discrimination' is statistically judged. It is a thing. 'Preference-based discrimination' goes against the benefits and fairness, but 'statistical discrimination' has some legitimacy, for example, 'employers, humans by intelligence.' Believe that there is a difference in performance, take an intelligence test and hire freely. '

Another example of 'statistical discrimination' is that people who look good are selected as newscasters because 'people are looking for people who are attractive and may earn more viewership.' There is a possibility. In addition, journalists' work content of 'building social capital by repeating interviews, connecting with many people and getting more information' is more likely to succeed for those who are attractive, and that is highly attractive. Nort also said that this may be the reason why there are so many. Human attractiveness correlates with the construction of sociality, and people with higher attractiveness have a small but significant advantage in building sociality.

However, attractive people are given the opportunity to engage in extracurricular and volunteer activities from an early age and are more likely to be more social than the average attractive person, Nort said. This fact leads to 'statistically' attractive people wearing higher sociality and appearing to perform better at work, leading to 'preference-based' evaluation of attractive people. It is said that it has been done.

However, Mr. Noord et al. Stated that 'discrimination based on appearance is not justified and correct,' and 'if HR managers make'discrimination based on taste', the best workforce should be obtained. No. All employees can learn the skills to build social capital. '

While it's clear that attractive people have a slight advantage in building social capital, it's not a good reason to rate a particular individual because it's 'attractive,' and that 'attractiveness.' Noort et al. Conclude that if that is judged on the basis of prejudice such as gender, race, or social class, then corrections must be discussed.