Apr 20, 2020 11:52:00

The government moves to make rules to distribute the revenue that Google and Facebook earn from news gathering and distribution to existing media

Giant IT companies such as Google and Facebook are said to be profitable by collecting and distributing various news contents, but pointed out that the publisher of the news has not paid enough consideration There is also. Therefore, the Australian government ordered the

Australian Competition and Consumer Commission (ACCC) to create `` a rule to distribute the revenue that digital platforms such as Google and Facebook earn from news content to the existing media that created the content ''. It was reported that

Facebook and Google to face mandatory code of conduct to'level playing field 'with traditional news media-ABC News (Australian Broadcasting Corporation)
https://www.abc.net.au/news/2020-04-20/facebook-and-google-to-face-mandatory-code-of-conduct/12163300

Facebook and Google to be forced to share advertising revenue with Australian media companies | Australian media | The Guardian
https://www.theguardian.com/media/2020/apr/19/facebook-and-google-to-be-forced-to-share-advertising-revenue-with-australian-media-companies

It has been

pointed out to large IT companies such as Google and Facebook that they have been earning a large amount of advertising revenue by visiting news sites and extracting information about articles. On the other hand, it has also been accused of not paying sufficient consideration to the existing media that is the source of the news, and in July 2019, the ACCC `` strengthened regulations on Google and Facebook, of the competition there is a need to improve 'in the announcement of the survey results had been.

In response to this move, the Australian government has asked ACCC to have discussions between digital media such as Google and Facebook and existing media, and voluntarily set new rules. Under the new rules, digital media will share the profits generated by using the content created by existing news media, notify existing media when there is a change in the algorithm for displaying search results, give advice, etc. It seems that the digital media needed to strongly support the existing media.

Voluntary discussions on rulemaking were planned to continue until November 2020, but the profit of existing media has dropped sharply due to the epidemic of the new coronavirus infection (COVID-19).

Partly because the initial negotiations went well, Australian Government Minister for Finance Josh Friedenberg has ordered the ACCC to create enforceable rules.

Treasury Minister Friedenberg argues that it is possible to “equalize competition” by establishing rules that enforce force, by distributing revenue to existing media that is content creators by digital platforms such as Google and Facebook . “It's fair to pay the content creators a reward,” he said.

'Media companies face significant financial pressure, and COVID-19 has led to lower advertising revenues in all sectors,' said Paul Fletcher . 'The digital platform has fundamentally changed the way media content is produced, distributed, and consumed,' said the news-delivering digital platform needs to make many changes to improve transparency. Insisted.

Enforcement rules include penalties and sanctions, and it may be possible to resolve disputes between digital media and existing media in a binding process. The affected platforms include not only Google and Facebook, but also SNS such as Twitter and Instagram. By the end of July 2020, a draft rule of force will be submitted.