97% of people repeat the same thing as before when hitting a wall, how to become 3% to come up with an extraordinary solution?
In a democratic society with the principle of majority voting, the opinion of the majority is easy to pass, but the opinion of the majority is not always the correct answer. A
Why the majority is always wrong | Paul Rulkens | TEDxMaastricht-YouTube
When people, teams and organizations hit the wall, they tend to either 'do the same thing over and over' or 'do the same less often'. However, according to the data, about 3% of the total 'start something else'. In other words, 3% change direction completely, while the remaining 97% end up doing the same thing as before.
Lulkens states that in order to understand 'why most people do the same thing', it is necessary to consider the question ' what do people think for? ' Would say, 'The purpose of thinking is to stop thinking.'
Thinking is an energy-intensive activity. For that reason, people tend to always try to shorten their thoughts, and then switch to automatic control by the brain. For example, when driving a car, people do more than 95% of their lives with brain autopilots, as they hardly remember what they thought and acted 30 minutes ago. Lulukens said, arguing that autopiloting the brain can lead to a narrow psychological vision.
The narrowness of this psychological field of view is a technological limit, a physical limit, a moral limit, etc., and people think within various limits. 'It's like thinking about things in a big box,' Lulkens compared. For example, if you're in the food service industry, think of your business in an industry-standard box where a customer comes to a restaurant, eats, and pays. Also, if you work for a bank, think about your business in a box that says, 'Thank you for giving me the money and give it to another person.' Lulkens says that this box is the industry standard and the norm of his area of expertise.
However, Lulurkens said that 'standard' is also a word meaning 'normal', and asserted that 'the more you think in a standard box, the results you get are always normal results.' He argues that if you want extraordinary results, you need to get your thoughts out of the box.
For example, if you want to be a taxi driver in London, you need to memorize the 'knowledge' of all London streets. It takes years to learn the whole way of London, but if you want to rapidly expand your taxi business in London, you run out of time.
So a taxi operator in London prepared two types of taxis. One is a normal taxi, but the other is stuck on a car with the sign saying `` This taxi driver does not know any way in London and needs your directions '' Was. Because London residents know the road better than unknown drivers, this `` taxi who knows nothing at all '' has become popular with those who want to teach the driver the way from the top down. That. Lulkens rates the taxi operator's solution as very good.
`` People break industry standards and norms, like IKEA has become a `` furniture supplier who does not assemble furniture for customers '', Dell has become a `` computer brand that sells computers without using physical stores '' Has produced extraordinary results and realized innovation, 'said Lulurkens.
'Understanding that the majority is wrong gives us the opportunity to abandon stereotypes and achieve massive innovation,' Lulurkens said. Roman emperor Marcus Aurelius Antoninus said, 'The purpose of life is not to support the majority, but the purpose of life is to escape the ranks of the insane.' Rulkens interprets it as saying, 'If you just do the same thing as others, you will not know what you are doing and will get stuck.'
'97% of people think about things in a box of standards and norms, so they can't come up with the right solution. You have to decide to break, of course, you belong to 97% and work for 3%. The choice is entirely up to you. '
Related Posts:
in Video, Posted by log1i_yk