Research that whether you can enjoy the new work of `` Star Wars '' depends on the degree of expectation in advance
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A survey of those who watched Star Wars / The Last Jedi, released in 2017, showed that prior expectations had an effect on actual movie viewing.
The Cost of Clairvoyance | Journal of Media Psychology | Vol, No
https://econtent.hogrefe.com/doi/abs/10.1027/1864-1105/a000268
Seeing the new Star Wars? Be careful what you wish for
https://news.osu.edu/seeing-the-new-star-wars-be-careful-what-you-wish-for/
The study was conducted by Visiting Associate Professor Nicholas Matthew of Ohio State University and Tim Wolff, a fellow of Ludwig Maximilian University Munich, and was published online in December 2019 in the Journal of Media Psychology.
Before the release of 'Star Wars: The Last Jedi', the two are looking for people to cooperate with the research through Amazon Mechanical Turk. Three weeks before the release, 441 people who participated were asked to evaluate how `` this movie makes me happy / sad or nostalgic '' on a 7-point scale, After watching the movie, they asked how happy they were, how sad they were, and how nostalgic they felt.
'Star Wars / The Last Jedi' Digital Distribution Free Preview-YouTube
As a result, as expected, the satisfaction of the people who said, 'I had high expectations for the movie before the release and disappointed after watching it,' was low.
Associate Professor James Alex Bonus, co-author of the study, noted in the results that 'I didn't expect much before the release, but I was happy after watching it.' These respondents said, 'I was more happy and more satisfied than I expected,' but their satisfaction was lower than those who had high expectations in advance.
According to Bonus, this `` goes to see without much expectation '', which biases you in the negative direction when watching, and even if you are pleased or surprised by the movie, the results are modest It is said that it has been done. In other words, if you lower the expected hurdle, the joy will not be too large even if the work jumps over the hurdle.
Prior to the movie release, those who had high scores of `` feel nostalgia '' said that the actual movie watching rate was high, and bonus associate professor said, `` Established works like Star Wars It shows the important role that nostalgia plays for the audience. '
It seems that the content of 'Star Wars / Dawn of Skywalker' released on Friday, December 20, 2019 was exactly what was sent to this 'nostalgia' compared to the 'last Jedi' But it's up to the viewer to decide if it was right.
'Star Wars / Dawn of Skywalker' Last trailer World simultaneous lifting-YouTube
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