'Amazon Live', a live distribution service that allows sellers to appeal products directly to customers at Amazon, is launched at Amazon

In February 2019, Amazon launched " Amazon Live ", a service that enables sellers to broadcast live movies that appeal their products. The online shopping like Amazon brings TV-like shopping channel elements, which is expected to intensify competition between Amazon's QVC for TV shopping channels and Amazon.

Amazon Live
https://www.amazon.com/live/howto

Amazon Live launches with live-streamed shopping videos | ZDNet
https://www.zdnet.com/article/amazon-live-launchs-with-live-streamed-shopping-videos/

Liberty Interactive , the parent company of QVC, changed its name to Qurate Retail Group in 2018 and announced it will offer "third way of shopping" beyond "physical retail" "online mail order". By picking up unique products and appealing to consumers by streaming it is said that they can give consumers experience that is not in other forms of shopping.

Although Amazon has a large market share in the online market, it seems that there are still many potential customers in the field of TV shopping including QVC. Amazon has contracted with NFL in the past and has been investing in live distribution services, including live broadcasting of Thursday night games . Therefore, this time it is trying to enhance the competitiveness with QVC by combining online mail order and live distribution.

by bruce mars

A new platform named Amazon Live is released to American sellers who are registering Amazon brands . Through the Amazon Live Creator app on iOS, sellers can now live content that appeals to their products on Amazon's desktop, mobile and mobile app editions. Sellers can not only shoot and distribute movies directly on their own smartphone, but also can be delivered via encoder using another camera. In addition to performing live broadcasting by live broadcasting, it seems that edited movies can be always distributed with streaming.

Amazon has said that live distribution and streaming delivery will flow to the product details page of the seller, and to the store of the seller, so that consumers who saw the movie can easily purchase the target product. You can also communicate that the customer makes a question during live distribution and the seller responds to it.

The Amazon Live platform has a movie on which the seller appeals products ......

A link to the product page is displayed at the bottom of the movie.

In addition, the movies which have been distributed recently are listed below, and you can watch your favorite movies.

Please note that Amazon Live can only be used by American sellers at the time of article creation and it is unclear whether Japanese sellers will be available in the future.