Feb 04, 2019 10:46:00

Harrison Ford and others' luxury guests are swayed by Alexa A commercial for Amazon's Super Bowl has been released that shows the future

NFL's victory championship game "53rd Super Bowl " in the American professional American football league will be held on February 3rd of local time. On the Super Bowl day, in the US, it is a day with a lot of consumption after Thanksgiving at the end of November, and the game relay will be noticed enough to record the maximum annual audience rating of TV stations. For that reason, many companies will broadcast a budgeted commercial on the Super Bowl relay. Meanwhile, Amazon has released a commercial for Super Bowl where luxury guests such as Harrison Ford are swayed by Alexa.

What's new with Alexa | Blog | Big Game Beta @ Amazon.com
https://www.amazon.com/b?node=18602825011

With the theme "Not everything make the cut." (The theme is not always successful), the movie released by Amazon for the Super Bowl is the following movie.

Not Everything Makes the Cut - Amazon Super Bowl LIII Commercial - YouTube

A movie is set in the near future where Alexa was built in various household appliances. In Amazon's office, a woman operates voice "Alexa, warm pasta" to Alexa built-in microwave oven.

A woman who calls out "Looking cool," looking at it answers the man, "I did not know that Alexa is built into the microwave oven."

Although it seems convenient to be able to operate home appliances by voice with built-in Alexa indeed it seems convenient, women hide their voices and confess that "this story alone is actually full of failures".

Below, failure example No. 1. Forest Whitaker, who has an Alexa built-in electric toothbrush, ordered "Alexa, please podcast".

Listening to that instruction Alexa will podcast ... ...

I tried brushing my teeth and had an electric toothbrush in my mouth, I could not hear the contents of the essential story at all.

Even getting out a toothbrush in a hurry Witeker also makes a slightly disappointing appearance on Alexa, who has already talked about "It will be fun!"

Also, when I developed a dog collar with built-in Alexa, every time my dog barks with a dog, "A dog food order was ordered" and Alexa repeats the order of dog food without permission at Amazon.

It was Harrison Ford who said "You are barking as much as you want, but you will not be able to pay the dog food there."

Every time a dog who fled away escapes the restraint of the owner, gravy sauces and sausages are ordered.

"Hey! Ford to note Alexa, not a dog," cancel your order now!

Furthermore, a bathtub built in Alexa was also developed. The appearance of the bathtub looks exactly like Amazon Echo Dot .

When Abi · Jacobson and Irana · Glaser tell "Alexa, play music," ...

Just like a fountain, hot water spouts out around the bathtub.

Two people were blown away from the bathtub due to the power of the fountain whether Alexa's director was too overwhelming.

"There was also an" accident "," she said.

With Queen 's " Do not stop me now " as BGM, the lights in the city will disappear one after another.

Live venue ......

The electricity of the game center repeats attaching and disappearing, and customers will also have an uneasy expression.

The dog with Harrison Ford and Alexa built-in collar also shows scaredness in too much anomalous situation.

From the universe, the lights in the whole of America are attached and disappearing repeatedly.

As Alexa devices are installed in the space station, Alexa continues tweeting as "Power On, Power Off, Power On, Power Off ...". Astronaut Mark Kelly , who was in the station, tells Scott Kelly , who is active outside the boat, "Alexa seems to be doing something, I do not know anything, how about you?"