Thorough verification from 'appearance element' whether 'Die · Hard' is a Christmas movie

While the leading actor Bruce Willis considers "Die Hard is not a Christmas movie", 20th century FOX creates a Christmas clip with "Christmas movie is the best !" And one of the Christmas movies We are presuming "die hard" as. Actually, how long is "Die Hard" is a Christmas movie, there are many "Christmas movies" in the world, so the results of examining it against that element are announced.

Using data to determine if Die Hard is a Christmas movie
https://stephenfollows.com/using-data-to-determine-if-die-hard-is-a-christmas-movie/

This was announced by Stephen Follows who are investigating various things using data on movies, and for comparison, screening was done at American cinema from 1988 to 2017 when "Die Hard" was released Data on all the movies was used. Stephen Follows delved into Die Hard from the three aspects of "Creative Aspect", "Commercial Aspect" and "Cultural Aspect".

◆ 1: Creative Aspects Firstly, in the "creative aspect", investigate the screenplay, the intention of the producer, appearance, etc. For example, the words frequently appearing in the "Die Hard" script are 73 times for "gun", 51 times for "terrorist" and 45 times for "sudden", but the word "Christmas" also appeared 18 times It was. This is more than the 13 times of "kill" or "blood", 12 times "shoot", 5 times "dying" and 4 times "explode".

In terms of "the intention of the producer", as mentioned above, Bruce Willis starring denies that this movie is a Christmas movie. However, one of the screenwriters Stephen E. de Sousa claims that "If" Die Hard "is not a Christmas movie," White Christmas "is not a Christmas movie. This means that "White Christmas" draws other than Eve, while "Die Hard" draws only the events of Christmas Eve, McLane walks on the broken glass, "Christ I am paying a sacrifice like "The scene appears to be the reason. And since the party held at Christmas Eve is the stage, Christmas-like designs are appearing here and there.

Also in terms of music, 95.5% of Christmas songs are not coming out while being "Christmas movies", while "Die Hard" is "Jingle Bell", " Winter Wonderland ", "Let it snow" Songs like that will appear.

◆ 2: Commercial Aspect
In Stephen Follows we will investigate when the movie with the title directly related to Christmas, such as "Christmas with the Kranks" or "Bad Santa", was published did. Then, more than 50% of the works were released in November, and those published in December were about 30%. On the other hand, "Die Hard" was published in the United States in July 1998 and in the UK in February 1999.

Focusing on the "movie poster", only 0.5% of the 12,555 movies that used clear posters that clearly understand the elements of Christmas, and in the case of works using it, clothes of Santa Claus There were many things that wrapped gifts, Christmas trees etc. "Red" "Green" were highlighted. Unfortunately, the "Die Hard" poster did not feel any Christmas at all. Also, there are no Christmas elements on the poster as well as "Home Alone" and "Nightmare Before Christmas" which will be deployed on Christmas stage as well.

It is a catchphrase that makes it clearer than a poster. Many things push words such as "Christmas", "Holiday season", "Vacation" when it is a movie for Christmas, "Die Hard" means "Terrorist group occupies buildings" and "High-rise Bill was on the battlefield ".

Because of this, we can see that at least 20th century FOX did not deal with "Die Hard" as a Christmas movie at the time of film release.

◆ 3: Cultural Aspect - Even if it was not treated as a Christmas movie at the time of publication, it could be said that it was a Christmas movie among people with the passage of time.

When Stephen Follows examined IMdb's user-created list, the top of the work that people cite as "Christmas movies" is "Home Alone", and hereafter "Elf - Santa Claus" came from " National Lampoon / Christmas vacation "," Polar Express "," Grinch ", and" Die Hard "was No. 22.

Subsequently, the subject of survey was Wikipedia. In the case of action movies unrelated to Christmas, the user will access the movie's articles throughout the year. The following graph shows the number of monthly accesses of "Lethal Weapon", "Raiders Lost Cathedral", "Seven Samurai" and "Aliens" from the left, with no biased by the moon.

On the other hand, if it is a Christmas movie, the number of accesses in December will obviously increase as follows. From the left "Elf ~ I came from the country of Santa ~" "Home Alone" "Love Actual" "Polar Express".

And although speaking of "Die Hard", there was no difference as much as other Christmas movies, but I found that the number of accesses in December was the largest.

Looking at the data of Google trends, it will highlight the trend that the topic of Die / Hard gradually comes out at Christmas.

Based on these results, Stephen Follows says, "Although it was not intended to be a Christmas movie originally as a 20th century FOX," Die Hard "contains several Christmas elements and popular culture "It is recognized as a" Christmas movie "in the conclusion".