What is the 'secret for writing popular blogs' that I learned by writing blogs for ten years?

Blogs that write notes or commentaries on web pages are one of the tools that individuals can use to transmit various kinds of information on the net. However it is sad that no matter how hard he writes a blog, no one will read it. Blogger Ferruccio Balestreri, a programmer living in Milan, has summarized ingenuity for many people to read a blog while continuing to write blog for 10 years.

ferrucc.io | Everything I've learned in 10 years of Blogging
https://ferrucc.io/posts/starting-a-blog/

Mr. Balestreri is 21 years old as of 2018 and he has been writing blog for 10 years since he was 11 years old. Although he seems to have written blogs almost in Italian, he seems to have written in English, so Quora of the real name system Q & A site sometimes took communication with 400,000 people in 3 months. Initially I wrote a blog about EDM , and it was said that there were times when I got an event ticket for free and interviewed my favorite artists.

I summarized "Points to think about starting a blog" that Mr. Balestreri learned while writing blog for 10 years as follows.

◆ Purpose of writing blogs and thinking about readers <br> Mr. Balestreri insists that even personal blogs should not only write their own matters but also deal with topics that meet the expectations that readers will post on their blog . "Both authors may be expecting about individual writers, but to be honest, no one will complain about you or me," Balestreri said.

When starting a company's blog, it is necessary to respond to it after judging "who is your customer" or "what is an ideal customer for you". Balestreri said, "There is no need to worry about the Internet being expansive, in fact your Internet might look vast in your eyes, but let's think about it down a notch from there."

◆ Think about the name of the blog "When you decide the purpose of writing a blog, the next step is to choose the name of your blog. There is no need to worry about more than one day to decide the name, forget to name something you like Let's not do it, "Balestreri said. In addition, Balestreri uses the domain "Ferrucc.io" because it happened to own that domain.

◆ Thinking about the style of a blog - The blog 's personality is born according to the sentence style of the blog. It is necessary to adjust the style according to what kind of person the blog reader is. For example, since the reader of Mr. Balestreri's blog is not a native English speaker, he is restricting his vocabulary so that it is as clear and easy to understand as possible without using English difficult phrases.

If you want to make a unique blog, Mr. Balestreri insists that blog designs and illustrations should also create their original style. If you are not good at drawing illustrations, it is also important to study how to use services and tools that you can easily customize your blog design.

"Using illustrations is by no means the most important, but being able to visually express what you want to convey can result in making yourself stand out," Balestreri says. Also, Balestreri suggests adding an audio version of your post to one of the ideas that does not require special skills.

◆ Thinking about how to write <br> Article title does not need to describe what the content is, there is a need to inspire readers, ideally to think about what you can write interesting Yes.

Mr. Balestreri encourages Julius Haldeman to refer to " The First Hundred Million " which he wrote in the 1920s as a way to choose the title of the blog. This book says that Hadleman, who made a big hit with the paper back label "Little Blue Book", wrote about how to make a total of 100 million paperbacks, how to title and edit the title.

Also, considering search engine optimization, Mr. Balestreri insists that it is good to write the contents of the article in the range of approximately 700 to 800 words. The graph below shows the word count of articles and the number of traffic from natural search. As the number of words increases, the traffic rises, reaching a peak at 2250-2500 words, slightly lowering above 2,500 words.

Balestreri insists that writing a long article if you want to grow your own blog after giving a preliminary statement that there are various factors in the correlation between word count and traffic. In order to write long articles, we need to do more research, enhance content quality, and secure more market share. "One well-crafted article is better than many mediocre content," Balestreri says.

◆ Modify the text - After a day of writing, correct misprints and read back, erasing unnecessary words. Also, use bold or italics to improve readability, highlight important words. If the paragraph is too long, it is also required to contrive to moderately shorten it.

◆ Conclusion <br> Mr. Balestreri said, "After all, I do not need any rules for blogging," after stating many points to consider when starting a blog. Still "If you do not get results with blogging, read this article again and try to find out what's wrong with you," Balestreri said.