Big hit movies with box office revenue of 100 billion yen have all cleared 'gender bias test'


by Jakob Owens

Analysis of movies that were good at box office results during the four years from 2014 to 2017 revealed that the work led by female led the film production better than the male-led work . Also, the work which clears the " Bécédel test " used to measure gender bias is better than the work which has not been cleared, in particular, any work that seems to be a big hit will clear the test It was understood that it was what it was.

FEMALE-LED FILMS OUTPERFORM AT ALL BUDGET LEVELS, PER RESEARCH FROM CREATIVE ARTISTS AGENCY AND SHIFT 7
https://drive.google.com/file/d/1nCcnbWVISHocVm0YIyqlsKnMAK6dnO16/view



media-research - shift 7
https://shift7.com/media-research

This was revealed by a research conducted by Creative Artist's Agency (CAA), which is counted as one of Hollywood 4 major agencies, with a number of movie directors, actors, producers, and a shift 7 company . The work which was the subject of investigation was 350 movies released from January 2014 to December 2017, and the information on the bekedelest was provided from the Bechdel Test Movie List .

Among the 350 books, 105 women-led titles were made and 245 male-led titles were led by men. Whether "female leadership" or "male leadership" means that the persons who are credited at the beginning of press materials are separated by male or female using the data technology company " STUDIO SYSTEM " of gracenote . As the director is not necessarily credited for the first time, it may be better to capture it as "a woman is included in the main staff" rather than "it is made by a woman".

"The production cost is less than 10 million dollars (about 1.1 billion yen)", "the production cost is less than 10 million dollars and less than 30 million dollars (about 3.4 billion yen)" "30 million dollars or more 50 million It is a graph divided into five, "less than dollar (about 5.6 billion yen)" "50 million dollars or more, less than 100 million dollars (about 11 billion yen)" or "more than 100 million dollars". With all five classifications, the result led by female (red) exceeds the work led by men (gray).



Although it is possible to speculate that "ladies-led work has a lot of production expenses overall, there were many works that resulted in hits", but in reality the distribution of the number of works per production cost is as follows. For work with production cost more than 100 million dollars, the number of male-led works (gray) is overwhelmingly large. It may be big influence of existence such as Kathleen Kennedy served as a producer in the "Star Wars" series and Emma Thomas of Producer and Director of Christopher Nolan.



Subsequently it is based on "Bekedelest". The content of Bécédel test is based on gender bias depending on whether "at least two women appear in the work", "whether the females talk to each other", "whether the topic of the conversation is other than men" is cleared As a result of the survey by production cost, the box office income of the work (red) clearing the work (gray) not clearing the bekedelest exceeded any rank.



Below is a graph showing how much a movie (red) clearing a bequired test and a movie not clear (gray) are made by production cost. There are a lot of works clearing the test at any rank, but there is a tendency that the lower the budget is clearing the test.



The results of Bödeltest are clearly present in the "upper limit" of the box office income rather than the average value, and the works which have not cleared the test could not exceed the wall of the box office revenue of 1 billion dollars (about 100 billion yen) .

in Movie, Posted by logc_nt