Hitachi pays more than 45 million yen each year to the Hitachi tree of TVCM 'This tree tree'

Located about 5 miles northwest of Honolulu on the Oahu Island in the state of Hawaii, USA, there is a private park Moanaarua Gardens with a vast land area of ​​24 acres (approximately 97,000 square kilometers) . There is a very famous tree in Japan in this park.

The Hitachi Tree of Moanalua Gardens | Amusing Planet
https://www.amusingplanet.com/2018/12/the-hitachi-tree-of-moanalua-gardens.html

A festival called Prince, Lot, Fla, and Festival is held annually in Moanaarua Garden. This is a festival where Kamehameha V got a name from 'Prince Rot Kapuwa' which is the name of the prince. It was said that the name of the festival came from the fact that Prince Lot Kapuiwa was using hula to entertain guests when the missionary actively regulated hula dance as being a lewd entertainment is. The Moanaarua Garden was originally a place where there was a childhood friend of Prince Lot · Kapuwa, and now there are temples, ponds, plants and trees, historic buildings, etc. besides the garden.

Moanaarua Garden is open to the public, but fees are charged for admission. It seems that this admission fee will be used for maintenance and maintenance of Moanaarua Garden as a whole, but still it is said that Hitachi, an electronics manufacturer in Japan, is paying for it.


The reason why Hitachi pays the maintenance cost of Moanaarua Garden is because there is one tree in the park.

by frontriver

This tree is a kind of tree called " Monkey pod " called " Tree of Hitachi ". It is growing in the middle of the park and the age is presumed to be about 130 years old. The diameter of the crown portion is about 40 meters, which is very huge. Honolulu designates this Hitachi tree as historically important tree.

Hitachi has adopted this tree for corporate commercial since 1973. There should be many people who have seen the CM where phrases of "this tree trees" flows. According to "Hitachi's tree online" established by Hitachi, Hitachi's trees show the Hitachi Group's comprehensive capabilities and growth potential, the breadth of its business, and its strength, "extending root to the earth, broad branches, multicolored It is said to have been compared with one big tree "Blooming and bringing fruit." In addition, it seems that the first time Hitachi's tree appeared on television commercials 30 years ago.

"Tree of Hitachi" CM Tree and Hikari Hen - Hitachi - YouTube


Hitachi's tree is well known in Japan from TVCM, and tourists from Japan gather in Moanaarua Garden in Hawaii every day to take photos of Hitachi's trees.

Hitachi paid a monthly fee of 20,000 dollars (about 2.2 million yen) as an image usage fee to owner Samuel Demon in order to use Moonarua Garden 's Monkey Pod for TVCM. Later, after Daemon died in 2004, Monkey Pod will be acquired by a company called Kaimana Ventures. And Kaimana Ventures negotiated with Hitachi and succeeded in raising the usage fee of the Monkey Pod from $ 20,000 per year to 400,000 dollars (about 45 million yen). According to Kaimana Ventures, the $ 400,000 paid by Hitachi is helping cover the park's annual maintenance cost of $ 600,000 (about 68 million yen).

by kimubert