IKEA's 'discarded tabletop stand' advertisement image renewed for the first time in 16 years, contents also arranged 'Ima style'

The advertising footage of IKEA, which was produced in 2002, has a very impressive effect that it strikes the last shock while drawing the sadness of a desk stand thrown away by the owner. 16 years since the appearance of the image, IKEA has released the video which updated the contents to "Ima style" while using the same desk stand as a motif.

16 Years After Breaking Our Hearts, Ikea Finally Tells an Abandoned Lamp's Full Story - Adweek
https://www.adweek.com/agencies/16-years-after-breaking-our-hearts-ikea-finally-tells-an-abandoned-lamps-full-story/

The picture which was released in 2002 is kore. It shows a sad appearance of a tabletop stand worn out and no longer needed.

IKEA - Lamp (2002, USA) - YouTube


A desk stand placed in a corner of the room. It seems that it has been used for many years ... ...

It will be carried somewhere by the owner.

The place that was carried was the side of the road.

Owner who leaves tabletop stand and returns home. Apparently this stand seems to have been thrown away.

On a dark night, a tabletop struck by the rain.

Meanwhile, a former owner has a new desk stand.

A desktop stand that stands upright and stands against rain invites tears, but here comes the last shock.

A man who broke in and suddenly came in a word. "I thought it was a poor desktop stand and it's crazy? I have no feelings, I do not have any emotions, the new one is decided to be good," Bassari said. Although it is an advertisement that wants to tuckome desire "return sad feeling!", From that background IKEA's "new stand, please buy it" message is comically communicated.

16 years from the image of the impact shot down from the feeling of sadness 16 years, IKEA is producing the following advertisement video with the motif of the same desk stand.

Lamp 2 - YouTube


Like 16 years ago, a desk stand thrown away by the rain.

There, a girl will come.

"You might like it,"

The girl puts the desk stand on the basket and takes it home. Just as the garbage collector came, I was saved at the timing of the crisis.

The girl who went home ... ...

Get a light bulb.

And exchanged with an old light bulb. "I got it!"

From that point, the days of girls and desk stands start.

Make a shadow picture ......

Use it as a tool of your house.

It comes with accompanying when studying at night ... ...

Sometimes it becomes lighting when it gets excited with ghost stories with friends.

The girls are always with the desk stand.

Those who are watching are thinking that "It was good that a new master was found", but while being happily wrapped up, "Wait a second, I guess this must be sure" that guy "must come again ... ....

"That guy" appeared. But this time it was "I thought it was good, is not it strange, because reusing is a better thing," he said, saying what was the opposite of what it was 16 years ago.

Just 16 years ago the magnificent story development that makes you feel "tense and relaxed" seems to be a splendid work.