The claim that "it is dangerous to evaluate the movie itself by movie box office income alone"

When talking about a movie, "how much the movie isperformance incomeWas it recorded? "Is often a subject. Although box office income is an indicator that shows how many people saw the movie in the movie theater, he explained the argument that "box office income does not represent" how good the movie is " The movie is published on YouTube.

Understanding A Box Office Failure - What's Wrong With Hollywood


People pay money to see the movies. Film studios are producing a large number of movies every year for the purpose of obtaining a lot of box office income ......


In terms of box office revenue, the winner and the loser are clearly separated.


Naturally the movie studio does not make a movie thought "I will make a movie that does not have box office income." But why will winners and losers be born?


It is not a simple story that an excellent movie will win with box office revenue. Sometimes "New York in the brainExcellent movies like "may be losers on an industrial scale.


In 2008 when the "New York in the Brain" was released, the American economy was hit by a depression since the Great Depression.


The best 10 of box office income for that year said that three were hero movies, three were sequel movies of super popular work, three were animation movies for children, and one was a musical movie.


What is common to these works is to be entertaining ... ...


It is to be an "escape-like movie" suitable for escape from reality.


The timing of escaping entertainment is related to the quality of people's lives. For example, the first manga with a superhero appeared was in 1938, just before World War II opened.


Escape-like movies are prevalent when people's living is in a difficult situation like a great depression.


Even movies that are considered "low budget" cost millions of dollars (hundreds of millions of yen) to make.


Film studios have to screen movies at the cinema and collect production costs by box office income.


To do so, it is best to have a screening for a long time at many movie theaters ... ...


In "New York in the brain", it did not mean that.


"We recorded the top box office revenue in 2008"Hancock"...


Recorded box office revenue exceeding 220 million dollars (about 23 billion yen) in the US.


Meanwhile, "New York in the brain" could record only about 3 million dollars (about 300 million yen) box office income.


Looking at this, you can see the meaning of Hollywood's film industry focusing on "movies to sell". After all the movie is a business, and the company has to earn money.


"Hancock" was screened at about 4,000 movie theaters in the whole country.


So, how much movie theaters "in brain New York" was screened?


Rather, it is hard to think that the bold New York, which is a rather basic style as a whole, has the publicity and publicity as "Hancock" as expected. Is it half of "Hancock"? Or 20%?


The correct answer is 3% of "Hancock".


Even at the peak, it was only screened at 119 museums.


Certainly "New York in the brain" is a movie of experimental development with a strange story, people who want entertainment in the movie may be confused.


Such movies become advertisements sober, and the impact of other movies hitting increasingly flamboyant ads will push you.


Here we will try a simple calculation on the income of "Hancock" and "New York in the brain". In the case of "Hancock", if the average entertainment income for 11 weeks from the release is averaged, the income earned for one week by one theater was about 6121 dollars (about 680,000 yen). On the other hand, in the case of "New York in the brain", it is about 4173 dollars (about 450,000 yen).


The production cost of "Hancock" is 150 million dollars (about 16.5 billion yen), and the production cost of "New York in the brain" was 200 thousand dollars (about 2.2 billion yen).


In other words, "New York in the brain" keeps the average box office revenue of about 4000 dollars for 11 weeks, and if it is screened at 500 houses less than 20% of the screening center of "Hancock", the production expenses are collected It will be calculated.


What is worrisome here is "How much movie can keep keeping box office income at the beginning of publication?" "Hancock" released about 62 million dollars (about 6.8 billion yen) box office earnings at the first weekend, which accounts for more than 27% of the total box office revenues.


The box office income earned on the first weekend after the release of "New York in the Brain" was about 170,000 dollars (about 18 million yen), which was very small compared with "Hancock" ....


The figure of 170 thousand dollars accounts for only 5.6% of the box office income of "New York in the brain". In other words, "New York in the brain" can be regarded as a long-standing work.


This result clearly shows that the viewers of "Hancock" are suddenly decreasing. Looking at the numbers, "Hancock" shows that the amount of ticket sales for the second week has halved.


Meanwhile, "New York in the brain" continued to maintain the same box office revenue as the first week for 9 weeks. Furthermore, it seems that the box office income for the third to fifth week was more than the first week.


In this way, even movies which are obviously highly valued by the audience, there is a danger that box office income will be low due to the small number of screenings.


This is the same for music albums as well. Even albums with exactly the same contents are sold at major online shops or registered at a streaming site ......


In the case of being buried in the shelf of the CD shop, there will be a difference in the number of sells clearly.


The difference in sales that appears here is not a reflection of the quality of the work itself, but only the difference of "how much appealed to the customer" appeared merely.


The movie is not cheap, there is no one who does not know the contents at all, no one goes to see a movie that has never heard the title. Indeed, it is rarely possible to think that driving a car to hundreds of kilometers to a remote screening house and going to the movies.


Better than movies like "Brain New York" ...


It is natural that a movie studio wants to make a flashy entertainment movie.


Many people involved in the movie evaluate the movie as "businessman" rather than "artist".


Even if it is cinematic wonderful, if box office revenue is low, it will be "failed".


He directed the "New York in the Brain"Charlie KaufmanBecause "Brain in New York" had a big moss in terms of box office income ......


It took seven years before taking the next megaphone.


An entertainment movie may be just right to see it as a temporary entertainment, but a movie that can endure the flow of a long time is a movie that people can repeatedly see and think.


Of course, there are also long-loved movies in entertainment movies.


However, it will be disadvantageous for us also that only entertainment movies will be shown in movie theaters.


So, what should we do to support "movie that I thought was really good"?


Actually, the movie theater is like "voting". The film industry is a democratic system ... ...


"Box office income" is reflected as people's opinion instead of the voting rights, and the movie industry is deciding the movie that will give money next.


When going to the movie theater from the next time, it may be good to imagine that "This is the polling place that decides the movie to be made next."