Experts point out that Tesla is repeating failures of the automobile industry in the 1980's
Electric car maker "TeslaMr. Eulon Mask, CEO of "Tesla Model 3"We are aiming to improve the efficiency of the manufacturing process by introducing robots to most production lines. However, Mr. Mask told "Excessive automation of Model 3 was a mistake. To be precise, my mistake. Humans are underestimated"We admit that it was impossible to excessively automate the production line. Experts point out that "Tesla's failure has repeated the same failures as the automobile industry in the 1980s."
Experts say Tesla has repeated car industry mistakes from the 1980s | Ars Technica
Mr. Mask notified the employees about "Model 3" which caused production delay on April 17, 2018, when stopping the production line for about 4 to 5 days. According to Mr. Mask, "The stop of this line is necessary to improve the production level in the coming weeks." Mr. Mask aims to raise the production volume of Model 3 to 6000 units per week from 2,000 units weekly as of April 2018 to the end of June 2018.
Navigant ResearchMr. Sam Abelsamid, an industry analyst, said, "Tesla's failure has repeatedly failed in the 1980s and 1990s," in the pastGeneral Motors (GM)He pointed out that it is similar to the failure he has done.
Roger Smith, then chairman and CEO of GM, had a plan to automate most of the production lines. Under the direction of Mr. Smith, GM succeeds in creating a production line that can manufacture automobiles more efficiently than any rival company at the time. However, there was a serious flaw in that all the production lines would be stopped if the robot stopped even with one machine in this production line. At that time GM invested billions of dollars (about several hundred billion yen) in automating the production line, but the cost effectiveness seems not so high.
Mr. Mask's problem is that he has introduced too many robots hastily to the production line. For this reason, it is thought that this problem is caused by failing to perform sufficient tests and failing to take measures to improve the quality of the manufacturing process.
The manufacture of automobiles is one of the most complicated and large manufacturing capital-intensive manufacturing operations in the world. For this reason, automakers tend to have strictly controlled manufacturing processes for the design and manufacture of automobiles. Since Mr. Mr. is from the software industry which is aiming for a rapid development approach, I tried to bring a similar approach to the automobile industry, but it seems that it did not work very well.
Mr. Absalmid said, "If Mr. Mask had listened to the opinion of the expert from the beginning, we did not make such a mistake and succeeded in making efficient cars "However, if I heard the opinion, I would not think about adopting the approach to fundamentally optimize the conventional manufacturing process, and I would like to have a production line specialized for full electric cars I can predict I did not make it. "
"Tesla has a big advantage in terms of battery and software, not competitors, and there are a lot of fans and there is Mr. Mask, one of the world's most talented marketing directors For this reason, it is possible that Tesla may be one or two headed out due to competition from other car manufacturers, and it is conceivable that it will produce great profits in the future. "
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