The best tablet is not "iPad" but "Surface" customer satisfaction survey

ByGlobal Panorama

Consumer ReportsMarket research company with popularity aligned withJ.D. PowerHas announced the 2017 version of customer satisfaction survey rankings of 7 tablet manufacturers. This ranking is a survey of users' evaluations actually using tablets of each company, and Microsoft's Surface is the result of shining top with Apple's iPad over there.

2017 Tablet Satisfaction Study | J.D. Power
http://www.jdpower.com/ratings/study/Tablet-Satisfaction-Study/2001ENG

J.D. Power 2017 U. S. Tablet Satisfaction Study | J. D. Power
http://www.jdpower.com/press-releases/jd-power-2017-us-tablet-satisfaction-study

"JD Power 2017 US Tablet Satisfaction Study (JD Power 2017 Tablet Customer Survey)" investigates the satisfaction level of the set items from 855 users who actually use the tablet of each manufacturer, and ranked in ranking form The customer satisfaction level of each company's tablet is being investigated. The user inputs "Overall satisfaction"cost"ease of use"performance"Style and design"FunctionalityFrom the six items, each one is rated 100 points in full scale.


In the 2017 tablet customer survey, seven companies, Microsoft, Apple, Samsung, LG, Amazon, Acer, Asus, were investigated. The highest overall score was recorded by Microsoft's Surface, followed by Apple in the second place and Samsung in the third place. Surface who got first place earned the highest rating in three items "overall satisfaction" "style and design" "functionality". When each item is classified finely, three points of "Functionality" items, "pre-installed application", "Internet connection", "ease of accessibility of manufacturer genuine accessories" are highly evaluated by other manufacturers It seems.


In addition, Surface has earned the highest evaluation even with "Accessory usage rate", "Stylus pen" is 48% against average 27%, "Physical keyboard" 51% against average 14%, mouse is average 6 A score higher than the average was recorded for both% and 27%. You can see that the user is satisfied with the high versatility of the Surface device. In addition, Surface has gained high reputation for "type of I / O connection" and "internal storage amount". Moreover, in the item of "style and design", "tablet size" "quality of constituent material" "appeal of tablet design" was highly appreciated, it seems that it gets a reputation for arrangement of buttons such as power supply and volume control .


About this result J. D. Power says that the user is still in the field like "early adapter" because Surface is a device which has not passed the period since its appearance. More than half of the users answered "Surprisingly acceptable" or "Very good", but this is also related to the fact that the evaluation from the early adapter tends to be higher.

Another factor is that the age group of Surface users is younger than other manufacturers. Surface users regard the relationship between devices and work productivity as "very important", the importance of each item is 90% on average for 75% of Internet browsing, 61% on "mail" , "Document processing" was 63% against average 30%, "mobile payment / banking" was 53% against 40% average.