I have been talking to the person in charge of Susaki City on how to increase my hometown tax payment amount to "590 million yen" about 300 times the previous year

Excessive competition of gift items such as laptop computers and gift certificates may be a topicFurusato tax payment. Due to this system, some local governments gather a lot of donations, others have sluggish municipalities.Susaki City, Kochi PrefectureIs a successful side, which is about 300 times more than the previous year's figure of 590 million yen is recorded. On what, what should I do in one year so far? I've been talking to Ken Miyoshi of Genki Creation Division, which is responsible for the payment of home and town in Susaki City.

Home Tax Payment Site [Furusato choice] Suzaki, Kochi Prefecture
http://www.furusato-tax.jp/japan/prefecture/39206

◆ What is home town tax payment?
Furusato tax paymentIs to "donate" to prefectures and municipalities, and a certain amount is deducted from income tax and inhabitant tax from the donation. When you make a donation, special products and benefits such as "RefundIn recent years, it has become a hot topic that you can get ".

Susaki city, Kochi Prefecture is a city in the central part of Kochi prefecture, facing the Pacific Ocean with a population of 23,000 people.

The left is a local character of Susaki City "Shinjo". Last seen in Souzakawa in Susaki cityJapanese black otterAs a motif, is the character here born on April 28, 2013. In the head is "Specialty pot no yaki ramen"I wear a hat. The rightGenki Creation DivisionMr. Kei Mori when working for.


◆ Linking the home tax payment with the activity of the local character
GIGAZINE (hereinafter, G):
What kind of department is the Genki Creation Division to which Mamoru-san belongs, and what kind of work does Mamoru-san work in?

Mamoru Tadashi (hereinafter referred to as the guardian):
It is a department that carries out activities linked to regional activities and civic life, such as regional community promotion projects and consumer consultation. Including activities of department, local character ·ShinjoWe are in charge of activities and home and tax payment.

G:
I will talk about factors and methods that have increased sharply from about 2 million yen in 2014 to about 590 million yen in 2015. First of all, it is 2014, but at this time Morioki-san was responsible for the hometown tax payment?

Defensive:
No, until 2014 another department was in charge. Since I thought that I could "do" by linking the activities of my guardian who is in charge from 2013 and my hometown tax payment, I got asked to work with the department.

G:
He volunteered to take charge of tax payment for my hometown. Why did you try to combine your home payment with your local tax payment?

Defensive:
The strength of the local character is "information dissemination ability", weakness is "budget is bad". The strength of the home payment is "being able to secure the budget by donation", the weakness is "information transmission is life, low recognition is low donation".

G:
I think that it can not be realized if there is no understanding of the top people and the surrounding people such as the activity of the local character and volunteering to have the charge changed. What is the top Mayor Kusunase?

Defensive:
It is said that the sensitivity is young, or whether it is very reasonable or very flexible.

Mayor Kususe Seiji Mayor


◆ Utilizing the net
G:
What was done first when I was in charge of my hometown tax payment?

Defensive:
I examined how the municipalities that succeeded as of 2014 are increasing their hometowns in their own way.

G:
So it seemed to be "the thing that can do procedures on the net" is the best.

Defensive:
Furusato choiceI found out that it is necessary to increase the means as much as possible, in particular the method of settlement, especially that credit settlement is necessary.

G:
You can not access it just by putting it on the site, right?

Defensive:
In the "home and tax payment industry", it is difficult to increase the number of access unless you use methods such as exposing to the media using money, but with information sent from the local character's community, including Shinjo, It was found that thousands to several tens of thousands of PVs can be earned. There are also many people who refer to ranking in the selection of the payee, and the number of accesses to the page is further increased by appearing in the PV ranking, resulting in an increase in donation.

Home Tax Payment Information Site "Furusato choice"The ranking of all tax payment ranking" checked August 2016, Susaki city was ranked 3rd in the whole PV ranking, ranked 1st in Shikoku by regional PV ranking.

G:
Hometown tax payment is also a system that can be chosen by those who donated money for donation. In Susaki City, as one of the uses of donation money, "Business related to the operation of Suzaki-shi mascot character Shinjyou is a business that the mayor considers necessary," it is clearly stated as the activity fund of the local character. In fact, how much did you gather?

Defensive:
When I am deducting expenses such as return items, about 130 million yen gathered. By doing this,Do not use tax for Takaka Yuru charactersTo your opinion such as "It is a use for which the donor has requestedYou can answer with ". By doing so, I was able to form a virtuous circle of reinvesting "Human Monocane Koto" of "Increasing my budget → getting more home payment PR → Increasing my home tax payment → increasing my budget" .

G:
There are also rebate items related to Shinjyou, but many other special products such as vegetables and fish are enriched.

Defensive:
I am preparing refunds as Shinkyou's fan clubs, but the aim is to select products from Susaki through Shinjyou. We have a lot of voices like "I chose two fan clubs and two fish!" I think that the part was very good.

G:
If you use the transmission capability of the local character to inform you of your home tax payment. Then, first of all I think that it is necessary to increase your community. So, how do you increase the community? First, please tell me the chance to make your local character.

Defensive:
As a personal thought, I think that the development of the city is three-information dissemination, industry transformation, urban planning. I made it as a local character as a tool of information dissemination that is responsible for that one rather than the city's website or Twitter of the city. Secondly, it is impossible for Susaki to win Tokyo, Kyoto or Okinawa in sightseeing and industries, but I thought that there was a possibility for a character.

◆ Learning something from the beginning with your local character
G:
What was the first thing you did when creating a local character?

Defensive:
First,Japan Character AssociationInquired about how to operate the local character, and taught me how to operate and manage from the basic "what is this local character"? further,Ayuki Inuyama'STwitter, Blog, book's "Yuru kara theory"And most of it is a model for the activities of" Shinsyou ". And after the birth of Shinjo, the association also instructed the preparation and management of the event, and from Mr. Inuyama to create "Shinsengun no Uta"Yosuke IshidaHe or she advises us in every possible way, to introduce him.

Mr. Inuyama centered on characters and their performers gathered "Inuyama familyEveryone. From the upper left,Nonchild·Osaki Ichibaro(Osaki Station West Exit Committee) ·Spanky, From the bottom leftHayashi Hayashi(Non-child CV charge) · Inuyama Akihiko ·Kamihei Yamaguchi(Osaki Ichibaro CV charge) ·Kazuhiro Nakay(Span key CV charge). Inuyama's Mini Theater "Inuyama Theater" is an event ·Nico Nico Live Broadcasting·SHOWROOMYou can see with.


G:
I met Mr. Inuyama when was the birth of Shinsenkin?

Defensive:
No, I met Mr. Inuyama for the first time at an event held in Yokohama on September 28, 2013, five months after the birth of Shinjyou.

By the way, on the day we interviewed Mamoru, "Your local character festival in SuzakiMr. Inuyama Akihiko was in attendance, so I asked the opportunity to know Shinjo.

Inuyama Akihiko:
Actually, the encounter with you has twists and turns, first,Shinagawa Yume bridgeIn the event that I asked fans to discover interesting characters to participate in "Local Football Football Tournament" I was listed as one of them, "Shinjo-kun" When I searched the image and examined it, I thought "I'm just a cute little character," and I was going through. At a later date, it has flowed to the timeline at some timingShinjo your blogI was able to learn Shinkyo with the opportunity that "This is interesting," Osaki Ichinoda retweeted me.

Shinkyou your blog "Let's do some more impactful things"From the shrine buried in the sandy beach.


G:
In addition to the fun of blogging, the performance of covering the hat of pot noodle ramen usually worn by you is caught on other local characters, but from the beginning you can take a hat for the purpose of putting a hat on a different character from the beginning Have you made it?

Defensive:
No, at first, I was thinking only to say that "When I walk I will fall naturally, my hat will fall, or my head will catch on a door, tent, etc. and my hat will fall down."

G:
Where did you come up with a cap covering the hat?

Defensive:
When I first participated in an event outside the prefecture, I stayed togetherMs. BaliThinking that it was interesting to me, I put a hat on it, Mr. Vali was pleased and tweeted the photo. People who saw it followed you and my followers increased all at once.

Shinkyou your blog "Let's join the Marugame Castle Festival"Mr. Valy who wears a pot-baked ramen's hat.


G:
As there are local characters who accepted favorably like Mr. Bali, was there also being refused?

Defensive:
"I'd like to put on my hat, but sometimes I was refused like" Ha? " Now I think that a synergistic effect has appeared that the photograph of Shinkyou 's hat will flow on your timeline and it will be useful for exposing the character on the wearing side.

G:
Osaki Ichinoda andKapalMany of the local characters such as "Introducing your blog" that "Shinjou you are funny", and has sent comments. Furthermore, urge us to access taxation in your country to support Shinsenko. I think it is incredible for local characters to promote and support characters in other areas.

Defensive:
I am very appreciative and I feel honored. We intend to cherish not only our own area but other areas and things, and to cherish the connection.

G:
Are there any future goals for my home tax payment usage and your activity?

Defensive:
Currently, it may be possible to collect excellent talent by incorporating the immigration policy such as freehold nursery school which is third child free for the second child half of the nursery fee with the hometown tax payment, renovation of the vacant house and improvement of the environment etc. not. I hope to reinvest in the goods and goods obtained, make even big circulation and aim for making a system of permanent development.

G:
I see.

Defensive:
Personally, the true purpose of the business is ... ... First of all, it says "Please come to our city!" Claimed by the local character or "Buy special products" or "I'm doing my best and support it!" I think that it is really arrogant or not Win-Win, or I do not think that it is "getting" to the other party in the first place. So we are letting Dr. Shinji do itTwitterIt is doing to make you have time to kill even a little at all, or to have you do it for blogging to make you laugh at even 1 mm. From there I get interested in Susaki, I am pleased with the special products of Susaki, I think that I will be happy. The goal of Shinkyo's management is "Through Shinsyou and Susaki we enrich everyone's life to 1 mm"is.


G:
Finally, Moriyo wrote that GIGAZINE is being read often.

Defensive:
I am watching some of my life a lot! I am proud that I was interviewed until the end of the year!

G:
Thank you for taking the time.

Having made Win-WIn relationship by extending the advantages of home taxation and local character management, supplementing the disadvantages. And, thanks to the connection between the characters, being able to widen the circle of public knowledge was a factor of success. Besides that, it is a way to succeed, "to learn well from the preceding example and to practice in our own way", such as studying success cases and failure examples, and teaching methods of operation from scratch.