"Pokemon GO" will sell places that play an important role in the game such as pocket shops and gyms to sponsors


ByRobert Couse-Baker

Service started in the US, Australia and New Zealand, a game for smartphones that can get Pokemon in the real world "Pokémon GO"Has become a social phenomenon abroad as soon as it gains tremendous popularity. That place where Pokémon GO is concerned "How do you make money?" According to developer Niantic's John Hankke CEO, Pokémon GO seems to be a model that earns revenue from the two pillars of in-game billing elements and "sponsored location."

Advertisers set for a piece of 'Pokémon Go' action - FT.com
https://next.ft.com/content/75942b12-48ba-11e6-b387-64ab0a67014c

It Looks Like Pokemon Go Is Pursuing a Partnership With McDonald's
http://gizmodo.com/it-looks-like-pokemon-go-is-pursuing-a-partnership-with-1783580645

At Pokémon GO, users walk around the real world using smartphones and aim for places called "Pocket shop" and "Pokemon gym". Pokémon GO's "Sponsored Location" is aimed at attracting customers by setting places (locations) that play an important role in such games as sponsored restaurants and retail store real stores is.

At the time of writing, Pokémon GO is the only source of income for in-game billing, but Hanke says, "In our Niantic business model, we are devising a concept called a sponsored location as a separate element from in-game billing. This is to get the attraction rate up using Pokémon GO by having the location in the game purchase, "he says about the sponsored location. The fee structure seems to be "CPV (cost per visit)" which charges for the first time when the Pokémon GO user visits.

Actually, Niantic also has a sponsored location in the location information game "Ingress" released in 2012, and Lawson, Bank of Tokyo-Mitsubishi UFJ, Softbank Shop, etc. became a portal in Japan.

Also, "There are more than 40 people gathered outside the restaurant, so if you think something and asked, there is a Pokemon gym," as some people tweet, there are places like Poke shop and Pokemon gym unintentionally There are also many Pokémon GO users gathered in places that have become, and their attractiveness is underestimated.


Also, even if it does not become a location, Pokemon trainers who heard rumors that heard rumors such as "Pikachu appears here" have appeared in various places and the court in Parramatta, New South Wales, Australia,Do not come into court grounds to find PokemonI'm warning you on Facebook.


In addition, an Australian student, Manu Gi san, has an Android version of the Pokémon GO applicationDecompileI found a strange character string in the source code. Gisu said that this strange character string is a sponsor system at Pokémon GO. This sponsor location element is not activated at the time of article creation, but certainly the letters of "McDonald" are clearly written in the code.


In addition, Reddit usersKcYoungWhen I analyzed the APK of the game I found a logo image of McDonald 's and I am disclosing this.


Mr. Giss checked the data in "/ assets / bin / data / managed / metadata" and looked for the name of the sponsor or partner of Pokémon GO, and it was the character of "McDonald" that I found " I am talking. If these codes are genuine, the partner who first uses "sponsored location" at Pokémon GO will be McDonald's.

In addition, the number of users of Pokémon GO is also exploding,I surpassed the number of daily users on TwitterAlthough we are also skipping data to be, there are only iOS version and Android version of the application. So users like "I want to play Pokémon GO on Windows 10 and Windows 10 Mobile!" Are seeking a signature at Change.org. More than 50,000 signatures have already gathered at the time of article creation.

Petition · Nintendo,, the pokemon company, The Pokemon Company, Niantic, Inc .: Develop Pokémon GO for Windows 10 and Windows Mobile 10 · Change.org

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in Mobile,   Anime,   Game, Posted by logu_ii