One out of every two mobile user users have days without using Google search

ByTechStage

Amit Singhal, top of Google search, said at the Re / Code conference "More than half of Google search accesses are mobile devices", but also analyzed Google search access with several source numbers together Where "The number of times that smartphones all over the world use Google search is less than once" comes out, it is published on a blog of men who worked as Gurdian IT journalist.

Google's growing problem: 50% of people do zero searches per day on mobile | The Overspill: when there's more that that I want to say
https://theoverspill.wordpress.com/2015/10/19/searches-average-mobile-google-problem/


IAB.comAccording to the report of 2014 of the year, the following data are published.
· Number of searches by Google every month: over 100 billion times (PC · tablet · mobile)
· Number of active Andorid terminals: 1.4 billion
· Number of active Google Play users: 1 billion
· Number of PCs in the world: 1.5 billion units
· Number of iPhones in the world: 400 million (including 100 million in China)
· Number of other smartphones in the world: 100 million (70 million is Windows Phones, 30 million are BlackBerry)

Singhal on Google search reveals that Google search has more than 10 countries in the world where mobile terminal accesses exceed PC. However, it is said that Baidu is the mainstream in China, and because Google is banned from the authorities, data on China is not included. Therefore, of the above data, adding the number of Android terminals and the number of iPhones, subtracting the number of iPhones used in China is "1.8 billion units." Calculating that the number of times Google search was used from mobile terminals all over the world by 50 billion times, and calculating "50 billion ÷ (1.8 billion units × 30 days)", the number of times of search from the mobile terminal is 1 day Per "0.925 times on average", which means that it has not been searched once a day per terminal.

Also, it is said that around the world there are 1.5 billion PCs and 300 million tablets, but not all machines can be connected online like offline PCs used in call centers. I do not know the exact number of active PCs and tablets, so it potentially has a big impact on the statistics results of Google search times.

Therefore, assuming that the ratio of PCs for enterprises in the world to PCs for individuals is "6: 4", PC for enterprise will be 900 million, personal computers PC will be 600 million. If half of corporate PCs can not use Google search, the rest will be 450 million. In total, the number of effective terminals in the world will be "1.35 billion units" at 600 million (personal PC) + 4.5 billion (enterprise PC) + 300 million (tablet). If you search 50 billion times a month on 1.35 billion devices, you will see an average of 1.23 times per day.

From the calculation of the search results of the above desktop and tablet terminals, when creating a graph with "Mode (mode) = 0.9" "Mean (average value) = 1.23", it is like this. Vertical represents the number of terminals, and the horizontal represents the number of searches. 55% of people search once a day, 15% search twice a day, and 5% or less people search four times a day. This means that 93% of people search seven or less searches every day from PC / tablet, 93% of people searching more than once a day.


Likewise, when graphing the search tendency of mobile search, it becomes like this. "Mode (mode) = 0.5", "Mean (average value) = 0.925" has been tried and a line similar to PC / tablet is drawn, but 93% of people search seven times or less everyday Although I am doing it from a mobile terminal, only 47% search it more than once a day. Charles Arthur, who wrote a blog about this trend, predicts that searching uses different points between PC and mobile, and uses Gmail and Facebook with applications.