What is Apple's privacy policy Tim Cook told, "Do not" cash "iPhone data?"

Apple sent a message from CEO Tim Cook "privacy"We set up a strict privacy policy such as" Do not "cash" the information stored on your iPhone or iCloud. " Enter the user's email addressServices that display targeted adsMr. Cook explained in an interview about Mr. Cook 's policy which is opposite to Google which started.

Apple CEO Tim Cook: 'Privacy Is A Fundamental Human Right': All Tech Considered: NPR
http://www.npr.org/sections/alltechconsidered/2015/10/01/445026470/apple-ceo-tim-cook-privacy-is-a-fundamental-human-right


Privacy - Apple (Japan)
http://www.apple.com/jp/privacy/

Apple is known to have focused on "design" so far, but in recent years Apple has emphasized the field of "privacy". Tim Cook said, "Privacy is fundamental human rights," and details on how Apple, which has a large number of users, is protecting the information stored in the user's product I reveal it.

Apple may provide users' information only when requested by the government from the court for information disclosure in a formal way. However, Apple products are basically developed in consideration of privacy protection of users, and financial and health care data stored in iPhone and call data with friends, family, colleagues, etc. are encrypted It says that it preserves user's data by saving.

In national security, there is a method of secretly establishing a "backdoor" in the product. But Mr. Cook was eavesdropping many organizations / companiesNegative attitude toward NSA"Even if the right organization operates the backdoor, there is a danger of being abused as there is a passageway." For this reason, Apple asserts that it will not cooperate with any government to establish backdoors, and has not previously allowed access to the server as well as backdoors.


Of the requests from law enforcement agencies, "Device Request" for finding stolen terminals accounts for 94%, and "account request" requesting information provision of iTunes · iCloud account is 6% It is a percentage. Among them, Apple responded to information disclosure in only 0.00571%, and in the case where it is inevitable to provide information, it notifies customers to the extent that they are legally permitted so as to reduce information to be provided And that.


Apple believes that "privacy is fundamental human rights" and does not collect user data accidentally. Apple's policy is to never use mailing keywords or investigate application usage to marketing, and there is no need to share information among applications. Mr. Cook said, "Customers are not our products, it's not Apple's business," Apple stated that by strictly protecting privacy, we aim to differentiate ourselves from our competitors I emphasize.