The path until the RED camera, the pioneer of the 4K camera, changes the shooting world

In August 2007, only two years have passed since entrepreneurshipRed Digital Cinema Camera CompanyIt was released from "RED ONE"The camera shocked the industry that needs shooting such as movies and television. As of 2015, it is no exaggeration to say that there are no people who do not know among those involved in photography with the RED series camera, so how can the Red Digital Cinema Camera Company achieve success, how successful The trajectory has been released by the New York Film Academy.

How RED Cameras Changed The Game
https://www.nyfa.edu/student-resources/how-red-cameras-changed-the-game/

The Red Digital Cinema Camera Company is a company launched in 2005 by a group of several members of Mr. James Janade, founder of Oakley, a sunglasses and apparel brand. The goal at start-up was developing a next-generation digital camera capable of shooting with resolution of 4520 × 2540, that is, with 4K quality. With hints from RAW images that can be taken with digital single lens reflex cameras, the company will start developing a camera that can record 4K quality RAW images at 30 fps.


In order to realize the next-generation digital camera, the first digital camera developed by Red Digital Cinema Camera Company is an image sensor named "Mysterium". An image sensor is a small chip-like device that converts light signals coming from a lens into electric signals and outputs images. Mysterium developed by the company is a 12-megapixel image sensor that can record images of 4 K resolution at a maximum of 30 fps, the dynamic range is 66 dB or less and when shooting at 2 K it is possible to shoot up to 120 fps at that time innovation It was an image sensor.

After that, the world's largest broadcasting equipment exhibitionNAB ShowWhen Mr. Jernard announced that it is developing a 4K digital camera with the Red Digital Cinema Camera Company and started accepting reservations, even though it was necessary to pay the advance money before the product is completed There were more than 1000 applications. Mysterium will be installed in a digital camera called "RED ONE", but since Mysterium gathered big topics from the development stage, RED ONE attracts interest of many filmmakers.


movies"Lord of the RingKnown for the seriesPeter JacksonThe director released a short film "Crossing the Line" using two prototypes of RED ONE at the NAB Show held in March 2007. The shock that RED ONE gave to the stakeholders by Jackson 's movies was great, and the film "Erin Brokovic"Or"Oceans 11"After Steve Soderbergh's appreciation of Crossing the Line, Mr. Janard was told that" I need to shoot the next movie with RED ONE ". In addition, Soderbergh actually obtained the prototype of RED ONE, the revolutionaryChoi GuevaraA movie depicting half a lifetimeChe"We shot.

RED ONE began selling in August 2007 two months after NAB Show. The cinema camera used for movie shooting seems to cost about 20 million yen though it is an expensive one, but RED ONE is unlikely to be used for movie shooting called 17,500 dollars (at the rate of about 2 million yen at the time) The convenience which can be used immediately after taking out from the box has been highly evaluated not only by professional but also by amateur movie officials. However, because the firmware was incomplete, it seems that there was also a case where a bad evaluation was given by the user at the time of release. However, with the passage of time the specification of the editing machine improved and I was able to improve the firmware.


According to the New York Film Academy, the great digital cinema camera company is not only developing a digital camera of cinema camera quality at a low price, it is not only developing a digital camera of the quality of RAW, but also shooting in the image format RAW to the standard of the movie industry Pushing it up. The RAW image shows the image recorded by the sensor without compressing it, but the RAW image shot with RED ONE is compressed by 3 to 18/1, and the image shot as it is Although it can not be broadcasted, it seems that data handling and editing can be done more easily than before.

The Red Digital Cinema Camera Company is not limited to just the success of RED ONE, and it is equipped with a 14 million pixel image sensor "Mysterium-X"Scarlet-X"2011 year, adopted the image sensor" Dragon "corresponding to 6K resolution"EPIC-M RED DRAGONRelease in 2013. As of 2015, not only in the movies but also in the television and photography industry, the RED series cameras are used, and it has become a device that can be said to be commonplace by using it in the shooting field only in about 8 years since its release.