What are vegetables born of the massive disposal facing large farmers?

ByJulie Jordan Scott

With a mini size carrot, the roots are soft, sweet and fresh and suitable for vegetable sticks and saladsBaby carrot"is. The birth of such a baby carrot Secret storyPriceonomicsIs approaching.

The Invention of the Baby Carrot
http://priceonomics.com/the-invention-of-the-baby-carrot/


In 1986, California had the largest carrot farm and processing factory in the United States. On this farm we produced a lot of carrots, but it seems that we have discarded dozens of tons of quality that we do not have enough to sell every day. The disposal amounted to as much as 400 tons, which was up to 70% of the harvest amount.

However, most of the carrots discarded were able to eat nutritiously. The reason why it was discarded was that the shape was distorted compared to what it was OK to sell at a supermarket.

Mr. Mike Yurosuk who was the principal part of this carrot farm can come up with an innovative way that it is not necessary to discard an irritating carrot that does not meet standard size. That method was to invent carrots smaller than conventional carrots, and it was not only a small carrot, but also development that is different in taste and nutrition.

ByCookbookman 17

In the current American supermarket, items aligned in the sales floor are strictly controlled, and only those that have passed the strict selection criteria are sold. About this selection criteria in former farmersWashington PostAnna Lee, who is also a writer of the company, said, "Several standards are established based on food safety and shelf life, but other standards are misplaced and we sell pretty looking things For example, it is preferable that the cucumber stretches straight,rhubarbIt is preferred that it is crimson. If they do not meet those criteria, the supermarket side will not buy vegetables from farmers. "

ByBrianna.lehman

Mike started selling brand vegetables packing carrots in a plastic bag called "Bunny Love" in the 1960's. Since then, "Bunny Love" is a brand, and the supermarket selling these brands also seems to have stopped visiting the farm by trusting Mike's brand. However, because the brand "Bunny Love" has won the trust, Mike has to discard all carrots that can not be sold as "Bunny Love" which is too long, too short, or a bit bad.

In order to make effective use of disposal even slightly, Mike took measures to make carrots that do not satisfy standards be food for livestock. However, Mike's farm is very large and the amount of disposal has reached nearly 400 tons per day, so Mike's pig was not enough to handle the carrots discarded alone .

ByTracie Hall

After that, in 1986 a new idea to utilize waste vegetables will appear. That was to use waste vegetables with frozen mix vegetables etc. In frozen mix vegetables etc, vegetables are frozen after being finely cut into size of bean grain size, so it is possible to use irregular shapes of shape. However, frozen carrots took time to thaw and was not very suitable for freezing, so it seems that it could not be a perfect solution as a solution.

Mike witnesses how to use such waste vegetables, and if we can do something about it, we will start working on it. And the first thing I did was to create a cut carrot that requires less time to thaw. At that time, it seemed that the carrot for freezing was made with a cutter to cut bean, but first cut the carrot with a bean cutter and then cut the carrot finely with a potato cutter It seems to decide to make it more suitable for refrigeration. As a result of such trial and error, it turned out that carrot suitable for frozen mixed vegetables is best suited for 2 inch (about 5 cm) small size carrots, this mini size carrot is used for the current baby carrot It seems that it is a prototype.

BySteven Depolo

Frozen Mix After discovering carrots suitable for vegetables, Mike sends these to the counterpart supermarket. However, from the supermarket it is said that they want a mini size carrot for regular sales, not for freezing, which is to be sold as a baby carrot into the world.

When mini size carrots begin to line up at supermarket stores, it will become a huge hit product immediately. It seems that the appearance was very clean and it was sold as a snack size and it was sold more than usual carrots. In the 1980s, carrots were sold at around 1 cc pound (about 450 g) at supermarkets, but baby carrots were sold at 1 pound 50 cents.

Although Mike succeeded by selling many baby carrots, he did not register trademarks or obtain patents on manufacturing methods. So, the baby carrot was adopted by many farmers as a way to make effective use of the carrot which was supposed to be incompletely discarded immediately. At present, there is also a dedicated processing machine and no one seems to take care of cutting the baby carrot by making use of the cutter for bean and potato.

Although it is a baby carrot that has penetrated ordinary households in the blink of an eye from the appearance, its characteristic is that it is sweeter and more moist than normal carrot.Fast Company"It seems that more carrots are being consumed in American homes because of the appearance of baby carrot", and I can understand how the impact was so magnificent. In addition, it seems that consumption of carrots in the United States has doubled in the past 10 years after the appearance of baby carrot.