"Blockbuster Box" in which a box of Pizza Hut transforms into a projector quickly and a movie can be enjoyed on a smartphone

It is the one who can deliver the whole event "movie while eating pizza at home"Blockbuster Pizza Box"is. It is a unique project that Pizza Hut's box replaces the projector quickly and pizza can be enjoyed while watching a movie using smartphone.

Pizza Hut
http://reedcollins.prosite.com/83415/6540513/projects/pizza-hut

In addition, it is possible to confirm the situation that Pizza Hut's box changes to a projector and you can enjoy pizza and movies together from the following movie.

Ogilvy & Mather HK - Blockbuster Pizza Box on Vimeo


Whipped cream and strawberries,Bonnie and ClydeThere are various combinations that can be said as iron plates, such as "movie and pizza"


By saying that,Pizza hutBut I started a project because I wanted to deliver entertainment as well as pizza.


A unique illustration will be printed on paper.


What was printed like this ......


Box type.


I will put a pizza of freshly baked fish in there.


And in the middle of the pizza I will insert a kind of stand with a lens with a bush.


After closing the lid, preparation for delivery is completed.


Of course, customers just order from smartphones as usual.


The one that arrived to the customer who ordered is the box the previous time that hot pizza entered.


As usual I just open the box and eat pizza, but this time I will first get a pizza out of the pizza box and open a hole in the box. The hole can be easily opened with your fingers.


Next, remove the lens from the red table in the pizza box and push it into the hole.


Read the QR code on the side of the box with a smartphone ......


Place the red table in the pizza box and set up the smartphone.


There are 4 kinds of boxes, and when you load QR code, a mechanism that can download different movies for each box.


If you let the movie play on the smartphone in the dark room ......


You can enjoy movies while munching pizza.


This is Hong Kong's Pizza Hut's advertising agencyOgilvy & MatherIt is a project that we combined tags, but "the best event ever since cutting pizza"PizzatementIt seems that she already gained popularity.


There are 4 kinds of pizza boxes in all. A box that can play SF movies "Anchovy Armageddon" ......


"Hot & Ready" that can play romance movies


"Slice Night" can play horror movies.


The box that can play the action movie "Fully Loaded" was like this.