Apple is expected to install iOS 9 with new features to counter Google Now

Based on various user actions such as location information and search data, Android has a feature called "Google Now" that displays desired information such as schedule, weather, traffic information at just the right moment. Media specializing in Apple products and services9to 5Mac, Apple reports that it expects new features similar to Google Now to be included in the next mobile OS "iOS 9", and there is a possibility that iPhone and iPad will be equipped with the same function as Google Now I have done it.

Apple's 'Proactive' to take on Google Now with deep iOS 9 search, Augmented Reality Maps, Siri API | 9to5Mac
http://9to5mac.com/2015/05/27/apples-proactive-to-take-on-google-now-with-deep-ios-9-search-augmented-reality-maps-siri-api/

The possibility that Apple will install on iOS 9 is "Proactive"This is a new function of codename that displays the necessary information to the user at just the right timing based on the user's data and the usage pattern of the device. Proactive is seen as evolving the search function "Spotlight" installed in iOS, he said he will use Maps, Siri, contacts, calendar, and third party applications.

According to 9to5Mac, Apple started developing Proactive because of companies that had developed applications for iOS that closely resemble Google NowAcquisition of CueIt is said that. Cue was bought by Apple in October 2013, so if it is actually released, it will be an announcement after about a year and a half.


According to the information 9 to 5 Mac obtained from stakeholders, Spotlight which is not displayed on the home screen and has no explanation as to where to start from Spotlight is said that it is not used by users more than what Apple expected. Therefore, Introducing Proactive which enhanced Spotlight's function to iOS 9, plus it on the left side of the home screen, there is a purpose to raise the usage rate.

In the Proactive screen, a search window is placed at the top and information based on calendar, Passbook, Maps data is displayed below it. Also, if the user is in the habit of opening Facebook every morning at 9 o'clock or calling parents on Saturday every week, a button to activate Faceboook and a call button to make a call to parents are displayed at Proactive at a predetermined time It seems to be a convenient function that makes use of applications such as.


Whether Proactive will be a new feature that goes beyond Google Now, it will be expected for the event "WWDC 2015" scheduled for iOS 9 to be announced. The user data collected by Proactive will be treated with respect to privacy.