Emma Watson's nude spillage turned out to be a successful PR strategy

ByMarco Bond

As a celebrity's nude photo leaks in the series, as the second bullet out franchise, the site declared to release nude photos of actress Emma Watson on the net known as the movie Harry Potter's Hermione role "EmmaYouAreNext.com (Emma, ​​you are next)Although it appeared, this site turned out to be a fake that the PR company trickly set up.

Emma Watson Nude Photos? Nope, Rantic Marketing Revealed Behind Naked Pictures Hoax Following United Nations Speech
http://www.theepochtimes.com/n3/976588-emma-watson-nudes-nope-naked-pictures-threat-from-4chan-after-speech-is-a-hoax/

PR firm responsible for EmmaYouAreNext.com hoax; wants 4chan shutdown - Neowin
http://www.neowin.net/news/pr-firm-responsible-for-emmayouarenextcom-hoax-wants-4chan-shutdown

Emma Watson Nudes: Marketing Company Behind Hoax Threat to Leak Images
http://www.ibtimes.co.uk/emma-watson-nudes-marketing-company-behind-hoax-threat-leak-images-1466929

I will serve as a women's goodwill ambassador of the United NationsEmma WatsonHe made a speech at the campaign "HeForShe" aiming at gender equality held in New York on 20th September 2014.

Emma Watson HeForShe Speech at the United Nations | UN Women 2014 - YouTube


Emma talked about gender equality and feminism in his speech, but in response to this speech anonymous bulletin board in the United States "4chanSome people were furious and wrote an intimidating threat to publish her nude photos as a retribution to the speech.

And, as soon as the aforementioned site "EmmaYouAreNext.com" appeared and released September 24, 2014 (Eastern Standard Time) Emma 's nude photos are released, a clock that counts down appears on the top screen.


Whether the Emma's nude pictures are released publicly or not, while the whole country watches over burning and watching, at 0 at 24 o'clock on September 24, 2014, the countdown watch showed zero, but a nude picture was not released and a new PR page of PR company called Rantic appeared. Currently, the URL of EmmaYouAreNext.com is redirected to the PR page that appeals the hash tag "# SHUTDOWN 4 CHAN (close 4chan)".


According to this PR page, "Rantic is a company engaged in marketing using social media, and is engaged in campaigns for viral media and music videos."

On the "# SHUTDOWN 4 CHAN" PR page, the proposal asking to close 4chan is displayed in the form of a letter to President Obama.

To Dear President Obama. We have been asked by a celebrity spokesperson to turn attention to this disgusting topic. Recent 4-channel celebrity nude photo outrage disturbs privacy rights of individuals for two weeks and informs the necessity of Internet censorship again. Like all Facebook's favorites! And sharing, Twitter's comments are considered to be a social signature (public voice), it will be the first step of 4chan closure.

On this site, it is said that you can share the 4chan closure campaign on Facebook, or tweet with #shutdown 4 CHAN hashtag on Twitter to join the 4chan closure campaign and show the public opinion, already over 48 million people He had access, he shared 7 million times on Facebook and tweeted over 3 million times on Twitter.


しかし、今回の騒動についてPRページの登場以前にRanticの関与を指摘する声もありました。下の投稿では、EmmaYouAreNext.com(http://www.emmayouarenext.com)とRanticの公式サイト(http://www.rantic.com)が少なくとも1つの同一サーバーにホストされていることが指摘されていました。


In addition, Fox Weekly reports "rumors" that the PC version of the popular game Grand · Theft Auto V will be canceled beforeDisturbanceHowever, this Fox Weekly site is also hosted on EmmaYouAreNext.com and the same server as Rantic's official site, and Rantic is involved.

The details such as what Rantic is like in the first place, such as what was the objective of the campaign, whether Rantic actually took a campaign from a celebrity public relations report, was not clear at the moment, Where she used it for PR strategy without consent, she is definitely the best victim.

Emma Watson nude photo outflow involving media throughout the United States seems to be a crafty PR company strategy that exploited the characteristics of the Internet society where information diffuses all at once through SNS, but the Internet has become highly popular In contemporary society, it is unlikely that the emergence of the aggressive campaign of the same way will continue in the future.