What is the outstanding fund raising system of HIV support organization (RED) established by global rock star U2?

World rock bandU2He is a frontman ofBonoIs also known as a global philanthropist, and in 2006 it is a charity organization aiming for the birth of the "AIDS free generation"(RED)Established. Global companies such as Apple · Coca-Cola · Beats · mophie · Starbucks · Microsoft · GAP are partners and called "product (RED)"Red Mac ProYaWindows VistaWe sell products of common brands such as "World Fund for AIDS, Tuberculosis and MalariaIt is a mechanism donated to. Bono, the founder of such (RED)Cannes Lions International Creative FestivalWe interviewed Johnny Ive of Apple and solicited another brand partner.

Bono's Urgent Call for Brand Partnerships Energizes Cannes to Combat AIDS | Adweek
http://www.adweek.com/news/advertising-branding/bonos-urgent-call-brand-partnerships-energizes-cannes-combat-aids-158505

"June 2014 held in Cannes, France"Cannes Lions International Creative Festival"U2's Frontman Bono made a presentation to create" AIDS free generation "from non-profit organization (RED). Be an old partnerApple design director Johnny IveYou can see the whole story of the dialogue with the following movie.

Bono @ Cannes Lions - 21.06.2014 - YouTube


Bono says that he needs only two tablets for those suffering from AIDS and that people can keep their lives by continuing to drink 2 tablets, he told Mr. Steve Jobs on the phone I will.


"And then I got a big fight about" brackets ", Bono. For parents (RED), "parenthesis" is an important entity to indicate a common brand, he said that he asked, "Put the bracket on the Apple logo and sell it at the Apple Store".


Then Jobs declined "I can not fiddle around the logo absolutely", so Bono confessed my mind at the time, "At that time I thought of placing a call in the ass's hole."


Furthermore, adding that "This is the story before the iPhone is released", the venue was wrapped in a whirlwind of laughter.


A journalist and media companyVICEShane Smith, also CEO of the company, said, "No one knows why Johnny Ive is on stage because Apple has traditionally spent $ 75 million (R $) as much as $ 7 million (about 7,642.92 million yen) It is because I do not say stupidly about fund raising, "revealed that Apple is a big supporter for (RED). Then Bono tears off the cover from the red iPad of the product (RED), and since the logo of (RED) is written only inside, "Jokeroo points out to Johnny Ive, is not it? It is like I'm presenting the future of (RED) with a brief interview.

Also, when Bono asked the audience for ideas, a German distributor who was present as an audienceThjnkCEO Michael Troutman changed to the top-level domain ".com / .net" and uses domain registration fee as charity ".hivSpeaking of the plan, "If you are"Red.hiv"If you need it, you can offer free areas for creating a new website for the next 100 years," he suggested to Bono. I heard that this idea gained applause from the audience and Bono.

The "AIDS free generation" that Bono is aiming is an attempt to start a generation without AIDS from children born by preventing mother-to-child infection of AIDS. Bono aims for the birth of the AIDS free generation from 2015, and by purchasing (RED) products, we can support patients suffering from AIDS infection in Africa and elsewhere.

ByRadio1interactive

In the product (RED) shop, a wide range of products such as red Apple products · accessories · CD · clothing · beverages · bags · mobile USB charger etc. are on sale. For example, from the purchase page of the following mophie mobile battery (4000 mAh), you can see that the product price of $ 79.95 (about 8150 yen) will be the medicine for 4 days of AIDS sufferers.


In this way (RED) which realizes a fund raising method which has not been done so far, purchasing the product that the consumer wants helps to prevent AIDS infection, and the company obtains profits with donation by participating as a partner It is possible. Everyone can support by replacing daily necessities such as iPod with a product (RED) product. The page of the product (RED) shop can be seen from the following.

Shop
http://www.red.org/en/shop