I asked EMOBILE speculation to sell outstanding outlet terminals

Adopted a price setting that "the actual price of the main unit will be 0 yen by including the same communication fee as the main unit price"EMobile which sells a number of outlet terminals with low introduction cost for prepaid service "EM Charge".

It seems like a drastic measure, but what is the speculation behind it? I actually tried inquiring.

◆ Multiple prepaid inexpensive prepaid terminals

E · mobile data communication / telephone service new application product list data communication service D26 HW outlet

Outlet sales page established in EMOBILE official online store. Huawei's USB data communication terminal "data-stick D 26 HW (up to 7.2 Mbps downlink, HSPA communication up to 1.4 Mbps upward)" is available for 5000 yen.

In addition, since the main unit price includes "EM charge" communication charges for 5000 yen, the actual main unit price minus the communication fee from the main unit price is 0 yen. You do not need to charge separately, you can use "30 day flat rate plan (4410 yen)" etc for 30 days for unlimited use.

In addition, the mobile wireless LAN router "Pocket WiFi (D25 HW, up to 7.2 Mbps downlink, HSPA communication up to 5.8 Mbps upstream)", a signboard terminal of the company, is also being sold at 14,980 yen. Since the "EM charge" communication fee for 10,000 yen is included in the main unit price, the actual price of the main unit will be 4980 yen here as well. Details about "Pocket WiFi" below.

E · mobile data communication / telephone service new application product list data communication service Pocket WiFi (D25 HW) outlet

◆ Demand for "prepaid data communication terminal" in the background

Although both terminals are old models which do not correspond to "EMOBILE G4" of up to 42 Mbps downlink which e-Mobile is deploying, it seems that the meaning of inventory disposition is strong, but the company sells to this so far I asked the eMobile spokeswoman for what reasons to do.

GIGAZINE:
I think that it is quite a drastic measure to sell a terminal with "communication fee and real burden amount of 0 yen", is this to increase subscribers?

E-Mobile:
It is based on the desire of our company that we make the outlet terminals themselves very price priced. Basically it sells as an outlet as "a spec is sufficient, but it is old as a lineup", but it is the same concept as an outlet store such as clothes "to provide stock at a special price" I will.

Considering from the total number of users, the number of prepaid users is very small, but those who use less frequently by lowering the price, those who want to try on trial, usually use fixed lines, but For those who want it as a backup line at that time, we are offering as a terminal that the price of the terminal is cheap and it is not running cost.

GIGAZINE:
Are you planning to implement such measures in the future?

E-Mobile:
Although I can not necessarily be regular, I think that you can pay attention to our website when switching terminals.

GIGAZINE:
In juneWith respect to "EM charge", the charge balance expiration date is extended to 380 days (90 days in the past) from the last charge date and the term of validity of the contract itself to 780 days (conventionally 450 days) from the last use dateI do, but please tell me the reason.

E-Mobile:
This is aimed at improving convenience. Regarding why such movements occurred in June, this is due to the increase in demand for backup lines since the March earthquake. Although it is plain, it is growing mainly for corporate users. Since it is a terminal that has no need to use normally, it is necessary to keep the usage period longer, so that it can be used when it is emergency.

For prepaid terminals, voice terminals may have been hit by "oreole fraud", etc. However, data terminals are accepting usefulness such as functioning as backup line. In the past 1 to 2 years, we are in the process of moving from fixed to mobile broadband, but there is a background that prepaid data communication terminals are attracting attention.