Capcom launches full-scale social games for smartphones, launched a new brand "Beeline"

Although the titles for mobile game machines such as the "Monster Hunter" series and the "Pocket Monster" series are showing strong sales, the light "social game" which can be played more easily than conventional packaged software is iPhone, Android smartphone etc. It is gaining high popularity on the platform.

Under such circumstances, Capcom announced that it launched a new brand "Beeline" that clearly differentiated from the Capcom brand in order to fully develop social games for smartphones.

Details are as below.
Capcom Inc. | Notice Concerning Establishment of Strategic Subsidiary and Global Expansion in Social Game Business

According to the official page of Capcom, new game platforms such as personal computers and smart phones are rapidly growing, and with the advancement of sophisticated functions of mobile phones and the rise of SNS, the mobile game market has become a game in every region of the world It seems that the game market is rapidly changing, including taking in new users who have never mentioned it.

Also, smartphones are expected to become a platform that will exceed the number of PCs spreading in 2012, and deploying "social games" to "global" for "smartphones" is an important key to business growth.

Since 2009, Capcom has focused on the development of content for smartphones, and distributed social games "Smurfs 'Village", "Zombie Cafe" "and" Lil' Pirates "for overseas, mainly in subsidiaries in Europe and the United States, three titles The total number of downloads exceeds 15 million, "Smurfs' Village" won first place in 55 countries in Apple's App Store sales ranking "Top Sales App".

And in the future, in order to further acquire a light user different from the customer base of the home game, we will distribute the original content other than the popular series title of the company on mobile terminals, the second brand that distinctively differentiated from the Capcom brand "Bee Line "and set up development bases in three regions of North America, Europe and Japan, it seems to increase the number of input titles globally.

In particular, Japan's "Beeline / Interactive Japan" is determined to establish its position as a pioneer in the Asian region where the spread of high-function terminals is expected to expand in the future, to promote the penetration of the Beeline brand and to expand earnings is.