Who is the swine "Peppa" who gets to say "I won Thomas the Tank Engineer"?

In the UK toy industry, it seems that locomotives and pigs are frontal colliding with the number one seat.

Until now, in the toy market for pre-school children in the UK, "Thomas the Tank Engine"Has boasted overwhelming strength and has maintained the top position for many years. The other day, anime with a piglet as the main character "Pepper PigOwn licenseEntertainment OneBut"Peppa surpassed Thomas in 2010 sales of toys for pre-school childrenAs I announced, I own "Thomas the Tank Engine"Hit · entertainmentThe side responded that "Thomas is not defeated, it is an inaccurate and misleading announcement", and the situation is appearing in a sharp face.

So, who is the pig "Peppa" claiming to have "won Thomas"? Details are as below.FT.com / Companies / Retail - Toys tussle in play for UK top spot

"Pepper Pig" which drops flying birds is a 1 - story 5 - minute animation series with a 5 - year - old girl 's pig "Peppa" as the main character, in the UK in the UK from May 2004 and has been broadcasted in Australia and Europe It is popular with such as. It seems that there have been numerous awards such as 2005 Best Animation for Children in the UK. Japanese dubbed in JapaneseCartoon NetworkIt is being broadcast at, Peppa's voice is a voice actorRie KugimiyaI am in charge.

ByDebcll

Pepper of the protagonist is "cute, little pig older sister living with a girl's pig of a 5-year-old girl living with his father, mother, brother, playing with a pool of mud, looking after George I love going to the house of my grandfather, grandmother, grandmother. "

Tsuki-chama

Pepper on the left, Blue clothing on the right is Peppa 's one - and - a half year old brother' George '. I can not talk yet, but I can only say the word "Dinosaur (dinosaur)".

Tsuki-chama

Peppa who is anthropomorphic while leaving porcic appearance rides a bicycle or goes out with a family ride. By the way, at the start of broadcasting, Peppers were on a car without wearing a seatbelt, but it seems that a seatbelt has been drawn in under protest that "it is not good for education".

ByAndy Wilkes

On the other hand, Thomas the Tank Engine started in the UK in 1984 as a TV series, and in Japan it is a longevity program that has been broadcast since 1990. Original picture book series "Easy car trainContinued from 1945 and has a long history of over 65 years. Incidentally in the UK for many years Ringo star was in charge of narration.

ByDalelane

According to the announcement of Entertainment One, the sales of "Pepper Pig" character goods in 2010 in the UK exceeded 200 million pounds (about 26 billion yen), and Pepa Pig said "series in which the toys for preschool children are the best selling in the UK" It seems to have become. In the presentation, I mention that the seat of "the 1st place of toys for preschool children" has been retained by Thomas and Friends Thomas for many years, and so to speak, I declare victory against Thomas as it is.

On the other hand, the hit entertainment side which owns the license of "Thomas the Tank Engine" not only toys for preschool children, but also the total of sales of all character products "200 million pounds" and "number of preschool children's toys First place "in the same release is" misleading expression ", and there is no fact that Thomas' first toy for preschool children is fluctuating" incorrect "announcement I am doing.

Entertainment One explains that this mismatch is based on the definition of "toy". In toys that are classified as "hard toy" by plastics or wood and whose target age is indicated, Thomas sales for preschool children in 2010 are 14.5 million pounds (about 1.88 billion yen) in 2010, Peppa is 13.3 million pounds (about 1.7 billion yen), Thomas is the number one.

The classic popular Thomas railway model etc. are also classified as "hard toy".

ByTom Raftery

A girl who got a doll house of "Pepper Pig" at Christmas. This is also "hard toy".

ByGoforchris

Among Peppa's toys that are widely deployed, peppers on this train may be products that compete with Thomas, in particular.

ByJonlarge

On the other hand, sales of "Pepper Pig" products on the market including plush toys, outdoor toys, toys for all ages, etc. are 24.4 million pounds (about 3.17 billion yen), "22,000,000 pounds of" Thomas the Tank Engine " About 2,940 million yen) is over.

ByDebcl

"Sales of Pepper Pig products in 2010 exceeded 200 million pounds (about 26 billion yen)" means the total sales of character products such as stationery, picture books, clothes and bedding.

The bed cover and curtain are also "character goods other than toys". Because there are many products based on pink color, after all it seems to be popular among girls.

ByJonlarge

Hit entertainment which owns "Thomas the Tank Engine" says that the emergence of rivals is a big welcome, "In particular, success cases of pepper pigs are bright news especially in the current demanding market conditions", but "DVDs and books Thomas also has over 200 million pounds of sales if it is the entire brand including that, "he added, adding that he is showing a little disappointing things.

Thanks to the emergence of a powerful rival named Peppa, Thomas side is likely to be asked for merchandised products, but it may be expected that competition will boost the whole market.