Impressive billboard advertisement using "Aquascript" to draw messages with falling water

We draw characters intermittently using water curtains installed in Paris "AquascriptWe will introduce the video of the billboard using.

It is a very simple principle of dropping computer-controlled water in droplets from horizontally long fountain openings at the top and catching it with a tray installed at the bottom, but it is a clearly readable text , And it has become a highly effective advertisement that passers by accidentally stopping their feet.

Movie playback is from the following.Solidarité on Vimeo


Advertisements were installed in the center of Paris,Palais Royal-Musée du Louvre stationNear the exit.


Palais RoyaleBillboard of "Aquascript" installed in front of.


Fountain opening. A colorless transparent water-based advertisement is effective when lighted up at night.


The message began to appear. "I KILL ......"


"MORE"


"THAN"


"... .... CANCER". So, the first sentence is "I kill more than cancer" (I kill a lot more people than cancer).


The next sentence is "I kill more than AIDS" (I will kill more than AIDS).


Passers-by are also consciously stopping their legs.



"I kill more than war" (I kill more than war)





A bomb that pours down.


"I kill 15 people every minute" (I will kill 15 people every minute).






Countless crosses. Shapes and shapes can be clearly displayed.


People looking seriously. Is not it pretty interesting to me what "me" that kills 15 people per minute, killing more people than war than cancer than AIDS?


I thought whether the identity of "I am" and finally "me" will be revealed ... ...


"I am the leading cause of death in the world" (I am the leading cause of death in the world).






A sentence that begins again with "I AM (I)". I wonder if the identity of "me" will be revealed this time ... ...


"UNSAFE (dangerous)"


"DRINKING" Does that mean that people who die due to reckless drinking are more than people who die of war and cancer?


...... I think that "I am unsafe drinking water", the identity of "me" that brings about 15 people per minute is revealed to be "unsafe drinking water." The method of displaying characters using water is also impressive, but the message itself is also a very well-constructed composition that severely burns the unexpected facts to the viewer. Because water used in this billboard is also not suitable for drinking, there is also wit that "I = insecure drinking water" is in front of the viewer.


This ad isWorld Water DayNGO "Solidarities International"Which was set up by advertising agency BDDP & Fils, art director David Derouet and designer Emmanuel de Dieuleveult. It seems that around 8 million people a year worldwide die from contaminated drinking water.