Sharp renewed the corporate slogan, "From the perspective that sharpness of eyes is sharp" from 20 years to "aim, the future will be different"

It has been used for 20 years since 1990The eyes are sharp."Sharp familiar with the slogan introduced a new slogan from January 2010.

A new slogan is "I am aiming, the future is different.Although it is said that, what on earth has it?

Details are as below.
New slogan "I am aiming, the future is different" | News release: Sharp

According to this release, Sharp seems to introduce a new slogan "I am aiming, the future is different" from January 2010. Although it is the reason for introducing a new slogan, it is to express Sharp's corporate attitude more clearly that "We will reform society with the only one".

In addition to expressing the corporate stance that we hope to better change people's lives and the world, based on new core technologies such as solar, LED, plasma cluster as well as the liquid crystal which is the strength of Sharp, "aim I realize the things that can not be thought of as ordinary is realized, because the image of the future that is currently being slightly different from others, and I am doing it for the sake of the world if I notice it. "

This is a traditional slogan "The eye is sharp."


The conventional slogan had an impression that the company name "sharp" and "sharp" meaning "sharp" mean a good fit, but was it a judgment that it was better to change this boldly?