Fearful signs appealing to the driver the danger of driving in the event of rain

There seems to be a signboard appealing to the driver about the danger of driving to New Zealand on a rainy day, urging the driver to drive carefully.

The signboard urges the driver to pay attention to the driver in a manner that is very frightening, and once it is seen it is something that can not be forgotten. Because it is a little shocking expression, attention may be necessary when looking.

Details are from the following.
Um outdoor que sangra para comunicar sobre acidentes de transito

Normally the only sign that the boy is reflected,


When it gets cloudy or raining, it makes me appear to be bleeding from various places, telling the horror of the accident and encouraging attention.


You can see the movie of the news introducing this sign from the following.
YouTube - Road Safety: Bleeding Billboard


Because it is quite shocking, on the contrary it seems likely that someone will be distracted by this sign and cause an accident ....