CM of PUMA projecting clothes on underwear with projector

CM that has visual fun of showing clothes and background by projecting with a projector.

It is made as a promotion of PUMA shoes "L.I.F.T" that sell sporting goods all over the world, and only shoes are wearing genuine items, not images.

Details are as below.
I Believe in Advertising | Advertising Blog Community | Only selected advertising >> Puma: L.I.F.T

Before image projection. Only shoes have a vivid color.


After image projection. The stage becomes a sandy beach, and it looks as though it is wearing clothes.


This is quite difficult to distinguish.


If you look carefully with this picture you will soon see that you are not wearing clothes.


On PUMA's official website you can see a movie of the theater using this projection method.

Move the mouse to "WATCH" and click on the top image displayed.YouTubeThere is also.
PUMA_l.i.f.t.


Start counting down in the white room.


When it starts, clothes are projected to men and the background changes.


Women also appeared.


Don Den's stage will change by changing the background to be projected.



Finally to the white room again.


It was CM of shoes.


On overseas official website, clicking objects around women will compare the weight of various items and shoes.
Puma Lift


A woman who starts to compare weight with his / her clothes when the bottom right object field fills up.


After that, a challenge begins by entering the code and removing underwear.


I am not clear, so I do not know what will happen after this, but please try the person you care about.