Why is Softbank Mobile's "S-1 Battle" profitable? To elucidate its richness

SOFTBANK MOBILE is a content for mobile phones that professional entertainers will win seriously with laughter images from today "S-1 Battle"It was started.

"S-1 Battle" is a contest that a champion will be elected based on a vote from a mobile phone user after posting an original comedy work produced by a comedian.Also voting users get up to 10 million yen cashsomething like.

Although it is "S-1 Battle" which has benefits to users, I thought about what kind of benefits SOFTBANK MOBILE offers by implementing it.

Details are as follows.
■ What is "S-1 Battle"?

What is "S-1 battle" in the first place? Let's check its mechanism.

S-1 Battle | SoftBank

The S - 1 battle will be held every day for 12 months from March 1 (Sunday). Softbank mobile users decide by election every day whether SOFTBANK mobile users are interesting which comedy artists made for the "S-1 Battle" or the original comedy video. The monthly champion will receive a prize of 10 million yen.


And for the champion who won the championship at the "Annual Champion Tournament" to be held next year, a prize of 100 million yen will be awarded, and the voters will also receive 10 million yen by lottery.


Incidentally, if you participate in the vote by registering in "S - 1 Battle Mail" which can easily view and vote for battle from e - mail sent everyday, 10 thousand yen will be gifted to 10 people every month .


The image from the battle mail is like this.


That is, "S-1 battle" is as follows.

1:Viewing the two images made by comedians on mobile phones and planning which SOFTBANK MOBILE users vote by everyday to see which is interesting
2:The total prize money paid to comedian is 220 million yen
3:100,000 yen (total annual sum 12 million yen) gifts for 10 users who participated in the vote by registering "S-1 Battle Mail" every month
Four:10 million yen gifts by lottery for voters who voted for the final "Annual Champion Tournament"

■ Purpose of using packet flat rate plan up to the limit

Since there is a possibility that a high-priced packet fee may be generated as in the following guidelines when watching video content etc. on mobile phones, on the official page of "S-1 Battle", a packet flat rate such as " We recommend to register in the plan.

Also, as the "S-1 Battle Opening Campaign" until the end of June 2009, the reception fee for the S-1 battle mail will be free, and the communication fee for downloading comedy videos when subscribing "Packet all you" is 75% OFF It has become.

This is the packet charge when using the web when contracting "White Plan" and "Gold Plan". Downloading 150 KB of ringtone costs about 285 yen.
Mail / Web fee | SoftBank


I do not know how much data size of Comedy movie of "S-1 Battle" will be per work, but consider packet communication charges, packet communication charges caused by movie viewing / voting caused by battle mail arriving everyday , There are many users who will use up to the upper limit of the packet flat rate.

Even if you get tired of not having participated in "S-1 Battle" by registering to the packet flat rate plan at least once, even if you do not participate in "S-1 Battle", you will be charged the lower monthly feeAll you can do with the packet"1029 yen if planned), so there is a merit that SOFTBANK MOBILE's communication fee income is raised.

And as time goes by, users who participate in "S-1 Battle" may be reduced, but by doing the "annual champion tournament" which hits 10 million yen to the voter at the very end, it is possible to use We are also organizing a mechanism to make a leverage to increase the number of people.

By the way, in order to hold 'S-1 Battle', as prizes and gifts for usersTotal 242 million yenHowever, if 235,000 people, which is slightly less than 1.2% of the total number of Softbank Mobile subscribers, subscribes to "All-you-can-eat" even once a month, you can pay by basic fee only I will.

That is, the benefits that SOFTBANK MOBILE believes can be obtained by holding "S-1 Battle" are below.

1:The more you use the "S-1 battle" you can use the packet flat rate plan up to the limit
2:Even if the user does not perform packet communication, if the user can subscribe to the packet flat rate plan, the basic fee income will increase
3:Even if the number of "S-1 Battle" users declines, they can enter in the final "annual champion tournament" where 10 million yen will win
Four:The winning prize money and the prize money paid to users can be paid with only basic charge if nearly 1.2% of SOFTBANK MOBILE subscribers subscribe to "Packet all you can" even for one month
Five:Even if the project of "S-1 Battle" failed, we took up the presentation to the media that we would not normally come to the presentation due to the large number of comedian enthusiasts at the presentation of the Spring Selling Terminal, Sufficient advertising effect has been obtained

By the way, announced on the same day as "S - 1 Battle"Contents acquisition pack "with unlimited use of 315 yen / month of content equivalent to 5000 yen in totalIt is also possible that lowering the content fee and urging the use of it will be aimed at paying by increasing the packet communication fee.