I went to the "Business Contest Delta 2008" where you can see a glimpse of the actual condition of active student generation of clear education generation

"Designing a new business plan for families or families," that was held from September 6th to September 11th, 2008 is "Business contest delta 2008". Naturally, all the participants, including those who manage it, are active college students. This age isYutori educationBecause it is receiving, "Yutori generationAlthough it is also called as, etc., what is the real situation in reality? I caught a glimpse of that part.

This contest itself is actually the largest business plan contest in Kansai which will be held over 5 nights and 6 days, and "First-facing team system with training campIt is characterized by considerably changed contents. In other words, I feel like having a team with someone I have never met before and completing my business plan in a very short time. It is not a person who goes out in business plan contests and the like to raise prize money but is characterized by aiming at the bottom up with the main target of a beginner who is a little interested in business. For that reason, there are many points that will be aimed at ideas rather than perfection, and many plans that are not possible with regular business plan contests will come out.

For that reason let's take a glimpse of the state of the university students of Imadoki. The photo report is from the following. Finally there is a movie.
The final day's final venue is Osaka Industry Creation Center here.


It is a building like this


There are also sponsoring companies etc.


A lot of people


Four teams remaining in the finals


So the plan that won the race until the final this time is as follows.

■ "KIDs ★ NA" ~ New sensation Children's lunch specialty store ~


Presentation content:













Overview:
· Take out a special lunch shop for children. However, it is the point that only children are not targeted, but also for adults.
· Although it is classified as a restaurant service industry as an industry, since it is always the eating out industry, it is always prepared for dozens of children's lunches. We customize it by including things that are popular at that time, and even if we are managed it will make more and more new.
· Considering that customer per unit price is the closest to Families, it is calculated at 1001 yen.
· If you are a family seat, you assume 80 seats to 100 seats, but 90 seats are assumed.
· The turnover rate is more than 6 for families, but it is calculated to 4 with a lower estimate.
· Business hours are 12 hours from 10 am to 10 pm.
· How to cover the fluctuation of sales by time is that since we go to kindergarten at lunchtime, there is no child, but we cover somehow because it is a concept that we can enjoy even adults. But at 14 o'clock etc. I will not have lunch, so I will do "weekday classroom". This is a system to incorporate when the customer turnover rate falls below 3.3. This classroom is supposed to be a child and parents. However, the judge said that "The child is going to school during this time period, but what about doing it?"

Personal impression:
Because I was somewhat nervous because I was the first player to have not finished with the given 10 minutes presentation time despite my presenting quite quickly? In any case, numerical things are well thought-up, and the impression that it is not even a child's lunch separately, can be another restaurant. Even a simple idea of ​​a single episode is a good example to know that reality increases as you enter numerical values. Because the advantages and disadvantages are clearer, I felt that it would be a proper plan if I dismantled each disadvantage one by one. Although my presentation skill is low, I feel that the other aspects were good.

■ Co-education cram school


Presentation content:













Overview:
- In addition to the fact that the number of families with children working together is increasing, attention is paid to the fact that the baby-boomer generation retires in large numbers. To provide a place for both of us to learn.
· Target is annual income of 10 million yen, 60 ~ 75 years old who is a parent of a family member of a common-law nuclear family and want to learn culture with child love generation generation retirees.
· Cram school and school childcare compete. However, since it is a completely different content from the Learning Cram school, it is a different target and I believe it will not be a competitor.
· The percentage of those who are not in the cram school from the first grade to the sixth grade in primary school is 6% of the total, most elementary school students go to a cram school or something lessons.
· We take Adachi-ku as a sample and make a forecast of income and expenditure.
· In the case of primary school childcare, Adachi-ku has an upper limit of 6000 yen. About 12,000 yen at the highest place, it is free if it is the lowest place. The price is assumed to be 17,500 yen per month per child, and the adult is assumed to be 4,800 yen per person per month.
· Take money in the sense that you come to the baby-boomer generation and learn together.
· We plan to make contents utilizing the knowledge and know-how of the baby-boomer generation.
· Regarding the location, the original schoolchild childcare is sometimes borrowed from private citizens within schools, public facilities, and children's associations. In other words, it already exists in the private sector.

Personal impression:
It feels like filling a hole that can not be filled with public service, but it does not accompany reality. Judge said that "Is it okay to do it for a single mother?" I completely agree with it. Perhaps it is hard to imagine a wealthy family to get to such a place, so I felt that I should target a place with more urgent demands. However, considering this narrow market and the future of declining birthrate, I am considerably uneasy about how far I can do business. It is regrettable that I felt that it was not enough for kneading.

■ Drinkin family (Delivery Izakaya)


Presentation content:


















Overview:
· On average, the number of orders in a pub is 8.4 times. Because to do "ordered orders" for some reason.
· I thought about this "Delivery Izakaya". Izakaya menu is delivered to the house speedily with one phone. This enables intact orders that could not be delivered.
· Delivery time is 15 minutes. I will deliver it as soon as I can cook.
· It is close to the local area and the trade area is as narrow as 1.5 km.
· The target is a family with adult children. Or want to drink but want to avoid drunk driving.
· Overall view of the entire delivery market is increasing the meal service market.
· Even if kitchens are available, there is no problem even if the space is narrow, so it is possible to open anywhere.
· Easy franchise deployment.
· Moreover, it claims that there is no competition as it is a new business.
· However, from the judges, is there a need to deliver a pub in the first place? Whether the purpose when using a pub is cooking, is to be with your friends, is it a price? Why bother to bring a pub to the house? It is pointed out that even if there is a system it will not be used.
· To that, I think that those going to taverns mostly imagine going with a group of energetic people, but those who say that children are barely born with wheelchair lives and children can not keep an eye on the commercial area There are families including such people, it has not been realized that going to a pub in the whole house. I'd like to realize "drinking nice" for such objects.
· In addition, it is attractive that there are lots of kinds of liquor. It is impossible to arrange them all in the refrigerator at home, it makes sense to deliver them in small quantities.
·Can you do it? Looking at the point, it was noticed that the competition had not noticed until now that there was no competition, but did not you dare to dare eventually? Either one is unknown.
· There is a possibility that this phenomenon that there is no competition is not attractive because it is not appealing.
· Since the target of the first year sales figures is targeted to Setagaya, target households will distribute 100,000 households, leaflets, and the recognition rate will be 0.06, which can be attained once they have asked for delivery service once every ten times.
· Assume one store.
· Calculating by having a radius of 1.5 kilometers and 100 thousand people (a mistake of 100 thousand households?).
· Also, in the case of ordinary shops, since there is a central kitchen, differences in profit of each store can be absorbed, and in the future we will incorporate the same mechanism.

Personal impression:
"We do not have any conflicts," but we are not without conflict. It is a pity that I lack the numerical basis of how much the delivery needs are, but when I realized it was certainly a service that seems to be useful. However, there seems to be a large gap between the proposed content and actual demand.

■ Food delivery service for men


Presentation content:



























Overview:
· 89.9% think that the cuisine will contribute to the husband and wife amenablely.
· Three courses, Standard course · Healthy course · Commitment course
· Provide one serving of ingredients in a simple menu. Recipe which is easy to understand is attached and tableware and cooking utensils which can be returned without washing are attached.
· The price is assumed to be about 700 yen per meal
· Target is a man in his forties. As a result of the 100 questionnaire survey, there are many requests for people in their twenties and thirties, but in consideration of the marriage rate it will be in their forties.
· As competition situation, there are already five similar food ingredient delivery services already for housewives, the market scale is about 700,000 households and 100 billion yen.
· After adding market share, add sake and sweets
· The target will cover 500,000 households in 7 years and make annual sales 130 billion yen for sales
· The opinion that judges may be that it may be that men make meals for their wives and family for about once a month and make family meals.
· It is supposed to be "to make a husband" at the same time, but which one is better, as to whether to make it as an event or as an event? There are three courses on the question, but at the beginning of the first course we offer what we can make everyday. Answering that there is event nature so that the commitment course can stick to it.
· However, it usually goes from 5000 yen to 6000 yen with 1 meal (converted for 1 household). So I wonder if the commitment course is 800 yen. Pointed out.
· It seems to be a particular dish, but an opinion that it may be possible to select the unnecessary need of dishes is given.
· In response to the indication that it is unclear why men are targeted, they answered that they thought from a viewpoint of wanting men to cook rather than saying the contents of the menu.
· Because I am targeting men in their 40s, I am also considering delivering appetizers together.
· It may be interesting even for persons who are transferred to a single place.
· When going for housewives, Oisix etc. provide food ingredients with features such as no pesticide, but there are indications that they want something other than a male cut.
· Suites also wants to think if market share grows in the future, because sweets can not feel like making devices if they do not have them. It seems that there seems to be a need for women by lending such instruments together.

Personal impression:
What I showed here is part of the presentation material and in fact it was the best among all the groups I came up with. It seems to be good how to summarize and show the materials, but it was not too early and too late within the specified time, because it was describing it with moderate speed. Also, it was impressive that the only woman presenting in all the presentations was announcing. However, in terms of reinforcing with numerical values, there were many points that the idea itself was sweet. Since the competition is clear from the beginning, it is close to new entrance in that respect, but it is regrettable that such a viewpoint could not be seen so much. It might be a little realistic simulation.

And, the examination criteria of this time are the following five.

1: Fantasticity and originality of ideas
2: Business contents (business model)
3: Business Strategy (Business Development)
4: Balance planning
5: Presentation

By the way, the plan which remained in the final of last year is as follows.

1: No text: "I do not buy text, I rent it" (university text "purchase · rental business")
The number of students is also declining, and the students' away textbooks are away. Therefore, it is a concept to solve the dissatisfaction of students against high price textbooks.

2: Consultant of a prospective employee "Voices of a prospective" (new graduate hiring)
New graduate consulting for enterprises with troubles with new graduate recruitment activities. During the conversation with the personnel officer of the company, the company knew that he wanted to hear the students' opinions on new graduates, so they came up with a service to assist them in adopting the personnel required by the client company about. In order to support recruitment activities required by enterprises, one that reduces mismatches after joining and achieves the right place for the right people.

3: "Campus Cube"
I do not have a dedicated locker, I also want a locker! A service reflecting the voice of university students. Offer rockers cheaply to 'locker refugees' walking around extensive campus with heavy luggage. It is characterized by an original rocker that can put in things other than things, as it is not fun in ordinary lockers.

4: "GAKU Food OLYMPIC" (Food Service Industry)
Food service that you can eat school food at universities across the country, targeting university students who wish to eat school food at various universities. The project itself is rich in topics and there are strengths to offer inexpensive price and nutritious value meals with other competitors. The target customers are college students. Also, you may approach university students who are longing for adults and universities who have nostalgia in university.

And this time, the "Audience Award" chosen by the audience from the vote is this, the fourth men's food service.


Products such as McDonald's hamburger 100 pieces and potato 100 pieces exchange tickets etc. The roar of the venue at the moment of announcing this is abnormal.


The winner is the first "KIDs ★ NA". According to the judges, they all had almost the same level, but as a result of examining the materials that contained detailed numerical values ​​distributed only to the judges, it seems that this was the most complete degree. However, the level of the presentation was the lowest ... ....


The winning prize is like this. Because it is a contest for beginners, prize money does not go out.


However, products such as Matsusaka beef, Ise shrimp, Nankin mikan etc. appeared from Mie prefecture Osaka office additionally. For a moment I thought that I could get all of it, "In the financial circumstances of local governments, it is one of the above ... ...".


Champions of the winning team


However, at the last end, from one of the sponsoring companies towards everyone,

"Because this is an event for students, I think that the judges responded as adults, but honestly, it is too bad, there is no such thing as to be able to give a prize, so I do not want this to be over "

"From the perspective of a top-notch business person who can not be found in the business world, there was nothing I saw from a global point of view, I do not know why the point of view is the island nation point of view, I am sorry at that point. Also, I do not know the sales of 100 million yen.It is hard to break through sales of 100 million yen.I also managed a student fund, but I can not invest anything in this team I do not know the point of why you plan that plan, then I want you to know that money is impossible ... is the real world. "

There are pretty severe comments such as. Although the venue was instantaneously in a state of tension with the feeling of a scene, at a social gathering afterwards, as the following feeling, including the person who made a comment, it is a gentle and lively feeling.


So, I think that it was a glimpse of the actual condition of the active college student of the clearance education generation, how was everyone?