World's smallest signboard advertisement of simulation game "SPORE"

Sim CityKnown Game CreatorWill · LightMr.'s new simulation game "SPORE"Was released on September 5th. This is a game that evolves creatures from cell phases to build civilizations, the ultimate goal is to conquer the universe.

A little strange advertisement for that SPORE is in San Francisco.

Details are as below.
A yellow-green signboard visible on the central white building is a signboard advertisement of "SPORE".


Since signboards themselves can hardly be seen in the first place, everyone seems to be looking into binoculars all the way.


By the way the sign itself is such a design. I do not know exactly what game it is ....


Ea: Spore Gets World's Tiniest Billboard, Requires Telescope To See

When it was announced in 2006The demo movie looks something like thisso,The official trailer movie looks like thiswas.