NTT DoCoMo to lower the price of mobile phone handsets following the appearance of iPhone

According to the report of Sankei Shimbun, NTT Docomo said that it showed a policy of reducing the price of mobile phone terminals against iPhone being released at a relatively low price.

latest"906i series"The body price has exceeded 50,000 yen, etc. It is very difficult to reach, but will it make it easier to purchase with this?

Details are as follows.
FujiSankei Business i. Industry / iPhone DoCoMo New President, Competitive Price Reduction Policy

According to this article, NTT DoCoMo new president announced at the press conference that SOFTBANK MOBILE sells iPhone for 20 thousand yen, "Docomo's terminal needs to lower prices" . And about iPhone's own sales, "iPhone is an attractive product, it is not that I did not give up."

Also, in addition to increasing the number of DoCoMo shops that are located in approximately 2000 locations nationwide by 150 within the fiscal year, we are also planning to upgrade about 200 small-scale stores "DoCoMo spot" to DoCoMo shops, also consider large investment in Asian companies etc. It is said that it is.

With respect to the development of FOMA terminals, with respect to terminal development and manufacturing cost that continues to rise due to the mounting of high-Panasonic and NEC are collaboratingIn addition,Sharp and Sony Ericsson also collaborateWe are continuing efforts to reduce costs, such as, but how much can we realize at a lower price of a terminal?