The real shoes of NIKE are transformed into "Transformers"

The collaboration product "TRANSFORMERS SPORTS LABEL" of "NIKE × TAKARATOMY" to transform the latest shoes "NIKE FREE 7.0", which is actually supervised by NIKE, into the super robot life form "Transformers" will be held on 26th April 2007 ) It will be released from. The size is 1/2 scale of 27 cm, it starts deforming by unraveling the knot of "shoelace" ... ....

Products are transformed into two types, "TRANSFORMERS SPORTS LABEL CONVOY feat. NIKE FREE 7.0" (red / white) and "TRANSFORMERS SPORTS LABEL MEGATRON feat. NIKE FREE 7.0" (black / gray) to transform into a megatron 2625 yen (tax included).

So what is the "transformer" that was the basis for this product in the first place? I examined it for a moment. Apparently it seems that there was a popularity so far as to surpass "Mobile Suit Z Gundam" in the beginning.
[PDF file] "TRANSFORMERS SPORTS LABEL" on the theme of collaboration sports of "NIKE × TAKARATOMY" New release of April 26, 2007

Transformers, Takara (now TAKARATOMY CO., LTD.) Reorganized a series of deformable and integrated toys centered on Microman and Diacron as a series with the same worldview, at the beginning Hasbro, USA, It was solely sold in Japan (released in the USA in 1984) so ​​so. At this time, a number of innovative gimmicks invented by Takara gained tremendous support from children, realizing comicization and animation. At the same time, it also expanded to European countries and Asia, making it a global hit product. Also in Japan in 1985 sales of toys and broadcasting of animation started, as well as other countries a big hit. That is why I imported it back. Since then, to the present, how the world continues to keep high popularity both in animation and toys in 130 countries world, has been a standard product of Takara Tomi for more than 20 years.

As for how popular it was, Wikipedia has such a description. It seems that it was more popular than Z Gundam.

Transformers - Wikipedia

Initially it was proud of the popularity that surpassed even "Mobile Suit Z Gundam" (Sales of toys surpassed Z Gundam, but its abnormal sales performance is also listed in Asahi Shimbun and general newspaper ), Because the "Saint Seiya" emerged (because it was not supposed to be a female fighter), it is popular No. 1 position (it will be handled in general newspapers, so it will not be an overstatement to say so Although it became a form to surrender to the same work, despite being a popular work, there were also unprecedented times such as animation magazines such as animage magazine not being treated corresponding to popularity etc.