More than 90% of the world men are concerned about the roughness of the lips

This seems to be the result of the survey issued at the launch of Shiseido's lip balm, but over 90% of men are surprised to have experienced using lip balm due to the roughness of their lips within the past year.

Details are as follows.Shiseido launches male lip treatment that keeps lip barrier function from "Shiseido Men"

【Background of "Lip Treatment" Release】
As a result of investigating male consciousness with respect to lips, more than 90% of respondents said that they used lip cream within one year, about 90% of those who used "easy to lump their lips" I cite it as a reason. (Shiseido survey, August 2005, N = 120)

Although it seems that there are few populations as it is a survey of 120 valid responses, it is still surprising that more than 90% of men are concerned about the roughness of the lips. Surely the person next to me is sometimes lips broken and bloody ....