"Kirin afternoon tea", cumulative sales for 20 years exceeded 10 billion books

It is said that the cumulative number of sales from July 14, 1986 release to June 2006 exceeded 10 billion yen in terms of 500 ml PET bottle conversion. The total number of sales boxes is 526.6 million cases. It is a tremendous number.

The trajectory of what kind of strategy was taken is written on the release below for a moment.
'Kirin afternoon tea' Over 20 billion sold for 20 years sales
In the first half of the current fiscal year, we achieved a double-digit increase in total brands.

With "brand new discovery of 20 years. Afternoon tea" as the brand theme, this year we are disclosing the quality that is suitable for healthy-oriented era.

For example, the straight tea is actually "low calorie (15 kcal / 100 ml)", lemon tea "actually, no coloring", milk tea "actually, low fat (0.4 g / 100 ml)" feeling. As a result, all three products exceeded the previous year. It is a really good way.

Also, with the concept "This is the cutting edge of tea", the special series developed "Camco Cam lemon tea" "Tea leaf double milk tea " is also very popular, sales volume of brand total in the first half Has recorded a significant increase of 112% over the previous year.

This trend is not only in Japan but also in China and Shanghai, the "afternoon tea" brand rose by about 40% compared to the previous year, and in Taiwan it is planned to introduce new milk tea paper pack products from June to China And in Asian markets such as Taiwan, it seems that brand deployment is steadily planned.