Google Chromeのロゴが8年ぶりに変わる

Googleの開発するウェブブラウザのChromeが、2014年以来8年ぶりにロゴを変更しました。このロゴ変更について、Google ChromeのデザイナーであるElvin Hu氏が解説しています。

Chrome is changing its logo for the first time in eight years - The Verge

Hu氏はTwitter上で今回のChromeのロゴ変更について語っています。Chromeが最初にリリースされたのは2008年のことで、今回で計3回目のロゴ変更となります。ロゴ変更は2022年2月5日に配信された最新のChrome Canaryから適用されており、順次一般ユーザーにも適用されていく予定。

Some of you might have noticed a new icon in Chrome’s Canary update today. Yes! we’re refreshing Chrome’s brand icons for the first time in 8 years. The new icons will start to appear across your devices soon. pic.twitter.com/aaaRRzFLI1

— Elvin ???? (@elvin_not_11)


We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google's more modern brand expression. pic.twitter.com/Hyig51gqJq

— Elvin ???? (@elvin_not_11)


Fun fact: we also found that placing certain shades of green and red next to each other created an unpleasant color vibration, so we introduced a very subtle gradient to the main icon to mitigate that, making the icon more accessible. pic.twitter.com/H26wQKRhp9

— Elvin ???? (@elvin_not_11)


Then, we created OS-specific customizations. We want the icons to feel recognizably Chrome, but also well crafted for each OS. For example, on Windows, the icons take on an obviously gradated look, appearing at home on Windows 10 & 11. pic.twitter.com/q598abI3Rx

— Elvin ???? (@elvin_not_11)

一方で、Chrome OS版のロゴはほとんどグラデーションのない明るい見た目になっています。

On ChromeOS, they use brighter colors without gradients to match the looks of the rest of system icons. pic.twitter.com/aDtcgSEN66

— Elvin ???? (@elvin_not_11)


On macOS, they look 3D. For Beta and Dev, we applied colorful ribbons to them. pic.twitter.com/U3674XS7k6

— Elvin ???? (@elvin_not_11)


The ribbons include many details when viewed at large sizes, but transform into simple badges at small sizes, maintaining their legibility. The letter "B" and "D" representing "Beta" and "Dev" are manually hinted, so they look crisp even at a very small size. pic.twitter.com/ElRAh2jiR0

— Elvin ???? (@elvin_not_11)


On iOS, our Beta app will start using a blueprint-like design, as a nod to Apple’s developer-focused apps, and the Stable app icon will have new proportions on the tile. pic.twitter.com/kkIeJkv8Uj

— Elvin ???? (@elvin_not_11)


You might also wonder, "did you consider sth. more different?" We did! E.g., we explored introducing more negative space. However, in context, the white required a stroke that shrunk the icon overall, and made it more difficult to recognize, especially next to other Google apps. pic.twitter.com/9BYZVbAlbf

— Elvin ???? (@elvin_not_11)


Googleがロゴを一新、こだわり抜いたデザインは何が違うのか? - GIGAZINE

Googleロゴなどをマリオのステージに変化させてプレイまで可能にする「Screentendo」 - GIGAZINE

Googleロゴを勝手に改造してより楽しくした画像いろいろ - GIGAZINE

Googleの最初のロゴはGIMPで作られていた - GIGAZINE

in ソフトウェア,   デザイン, Posted by logu_ii

You can read the machine translated English article here.