Spotify reports on the impact of music videos on song streaming and also releases its first global music video chart.
Artists invest a tremendous amount of effort into creating videos, from concept development and performance to editing and publication. This effort is often only rewarded by the number of views the video receives. However, music streaming service Spotify has analyzed the impact of artist-generated videos (such as music videos and live recordings), arguing that they have value beyond just view counts.
How Video on Spotify Takes Your Fans Further – Spotify for Artists
Spotify launches its first global music video chart | Mashable
https://mashable.com/life/spotify-music-video-chart-youtube
Spotify streams the full versions of music videos released by artists. Users who stream these videos are 64% more likely to stream the same song within three weeks of watching the video, compared to fans who only listen to the audio.
Furthermore, the probability of saving, sharing, or adding songs played in videos to playlists increases by 1.4 times. In addition, it was confirmed that the frequency of streaming other songs by the same artist during the same period also increases by 57%.
Avid fans of a particular artist are 62% more likely to listen to another song by that artist after watching a video on Spotify. This translates to an average of over 1 hour and 40 minutes of additional listening time to that artist's music.
Therefore, Spotify explained, 'We frequently feature songs with videos in our personalized recommendations because videos encourage deeper music listening and help showcase cultural momentum. At Spotify, videos keep fans coming back to music again and again.'
It's no coincidence that videos contribute significantly to music playback on Spotify. 'This is a result of Spotify integrating video into the core of how we distribute, promote, discover, and measure music,' Spotify explains.
In fact, Spotify has released '
Where Your Music is Everything – Spotify for Artists
https://artists.spotify.com/
As of the time of writing, Spotify for Artists is in beta, but approximately 100,000 artists have already been able to upload videos.
Furthermore, Spotify announced the addition of its first dedicated music video chart to further boost its video-related offerings. This will allow users to check the world's top 50 video rankings based on daily plays. Spotify also explained that it will feature the top 10 most-played music videos on its social channels every Tuesday.
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