Meta removes Instagram's AI feature after receiving backlash from users.



Meta has discontinued its feature that used AI to edit photos on Instagram.

Meta removes controversial AI feature on Instagram after backlash | TechCrunch
https://techcrunch.com/2026/07/10/meta-removes-controversial-ai-feature-on-instagram-after-backlash/



On July 7, 2026, local time, Meta announced 'Muse Image,' an AI-powered image generator. Muse Image was already available through the Meta AI chat service, allowing users to edit images using Muse Image by mentioning a public Instagram account.

Meta releases 'Muse Image,' an AI that can create GIF animations, and also announces 'Muse Video,' which can generate videos with sound - GIGAZINE



However, the problem with this feature was that it allowed images to be edited in Muse Image without the user's consent. Furthermore, users seemed dissatisfied that they received no notification or contact when their photos were edited in Muse Image.

Regarding this, technology media outlet TechCrunch points out that 'the ease with which other people's images can lead to problems such as misuse, harassment, impersonation, and image editing without consent.'

Following backlash from users, Meta has reportedly suspended its Instagram Muse Image feature. Dylan Byers, senior correspondent for technology media outlet Puck , posted, 'Meta has suspended a new feature that allows users to generate images by mentioning public Instagram accounts within Meta AI. This action comes amid scrutiny from users and talent agencies, including CAA .'




The statement Byers received from Meta said: 'Earlier this week, we announced a feature that would allow people to mention public Instagram accounts they want to reference as one way to generate images with Meta AI. Our intention was to provide a useful creative tool and give people control over whether their public content is referenced in this way. We have heard feedback that this feature did not meet expectations, so we have made it unavailable.'




This is not the first time that AI features added to social media have been criticized. When the image generation AI Grok became available on X (formerly Twitter), there were numerous instances of photos of women and children being sexually manipulated without their consent, causing a major problem. As a result of this incident, Grok was temporarily blocked in Indonesia and Malaysia .

Authorities in India, France, and Malaysia have launched investigations into the issue of the image editing function of the AI generator 'Grok,' which can also be used on X, being able to generate sexually explicit images of children and women - GIGAZINE



Furthermore, SpaceXAI (formerly xAI), the developer of X, is being sued for Grok generating child sexual abuse content (CSAM).

Man commits suicide after creating a large number of sexually explicit images of his stepdaughter using Grok; victimized girl suffers the double blow of sexual abuse and losing her father, her life shattered overnight - GIGAZINE



TechCrunch also noted that the removed feature 'was almost certainly going to be exploited.'

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in AI,   Web Service, Posted by logu_ii