Google Search Console now offers a feature to remove your site from the 'AI summary' in Google Search results.



On June 3, 2026, local time, the UK's Competition and Markets Authority (CMA) imposed new codes of conduct on Google Search. This will make available tools to prevent companies from using their content in AI features such as ' AI Summary ' in Google Search.

CMA secures fairer deal for publishers and improves Google search services in UK - GOV.UK
https://www.gov.uk/government/news/cma-secures-fairer-deal-for-publishers-and-improves-google-search-services-in-uk



Citation, please! UK regulator slaps Google with new publishing rules for search
https://www.theregister.com/legal/2026/06/03/citation-please-uk-regulator-slaps-google-with-new-publishing-rules-for-search/5250544

Google Will Allow Websites To Exclude Themselves From AI Search Results
https://www.engadget.com/2186257/google-will-allow-websites-to-exclude-themselves-from-ai-search-results/

UK media websites given power to block Google using their articles in AI search | Competition and Markets Authority | The Guardian
https://www.theguardian.com/business/2026/jun/03/uk-media-groups-power-opt-out-google-ai-search-summaries

Publishers will be able to opt out of AI Search, thanks to new regulation | TechCrunch
https://techcrunch.com/2026/06/03/publishers-will-be-able-to-opt-out-of-ai-search-thanks-to-new-regulation/

Since May 2024, Google has been offering 'AI-powered summaries,' which use AI to make search results easier to understand. However, it has been reported that using these 'AI-powered summaries' has led to a sharp decline in website traffic because the AI provides insights into the search results without requiring users to visit the source websites.

Google reports that website traffic has plummeted since it started displaying 'AI-generated summaries' in search results - GIGAZINE



In light of the impact of AI on media and consumers, the CMA has imposed a new code of conduct on Google Search under the UK's Digital Markets Competition Act. This code of conduct aims to ensure fairer transactions for both publishers and consumers and to improve Google's search services in the UK.

This code of conduct is being imposed following the CMA's designation of Google as having a strategic market position in general search services. The CMA may introduce targeted rules, known as 'behavioral requirements,' into Google's search activities when it deems it appropriate to ensure fair trade, free choice, trust, and transparency.

The rules introduced by the CMA as behavioral requirements include 'publishers must implement tools to prevent their content from being used in AI-powered search features such as 'AI-generated summaries'' and 'publishers must ensure that their content is properly attributable with clear links in AI-generated search results.'

Furthermore, Google will need to allow publishers to opt out of using their content to 'fine-tune' AI models. This will give publishers control over all aspects of how their content is used by AI.

Google will be given nine months to implement all changes, but the CMA expects publishers to have key parts of the regulations delivered before the deadline. Google is also required to submit and publish compliance reports backed by key data and metrics, explaining the changes it has made and how well it is complying. These reports must be submitted every six months for the first year, after which the CMA will review the reporting frequency.




In response, Google has quickly added new management features to Google Search Console to help website owners effectively leverage AI in search. These new toggles allow website owners to decide whether to include their website in Generative AI search features (such as AI Summary, AI Mode , and Google Discover AI Summary) and whether to use them to improve search result accuracy. Opting out will prevent the website from receiving traffic or impressions from Generative AI search. Note that this is solely a management feature for Generative AI search and does not affect traditional search results or ranking signals.

New opportunities, control and insights for website owners
https://blog.google/products-and-platforms/products/search/new-controls-website-owners/



These features will initially be rolled out to a select group of website owners in the UK for thorough testing before being expanded to website owners worldwide.

In conjunction with this, Google has also announced the introduction of performance reports for its AI-generated search features in Google Search Console. However, as of the time of writing, it is not possible to view the performance reports even when accessing Google Search Console from Japan.

Introducing Search Generative AI performance reports in Search Console | Google Search Central Blog | Google for Developers
https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports

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in AI,   Web Service, Posted by logu_ii