Disney is facing a lawsuit over the facial recognition technology it introduced at the entrance to Disneyland.

The Walt Disney Company is facing a class-action lawsuit alleging that facial recognition technology installed at the entrance of Disneyland violates visitors' privacy.

Disney Hit With Lawsuit Over Facial Recognition at Disneyland
https://www.hollywoodreporter.com/business/business-news/disney-class-action-lawsuit-facial-recognition-disneyland-1236598890/

Disney sued over new facial recognition technology at Disneyland entrances | CBC News
https://www.cbc.ca/news/entertainment/disneyland-lawsuit-facial-recognition-9.7207439

Disneyland Park and Disney California Adventure Park in California have implemented facial recognition technology in their entrance lanes to simplify re-entry and prevent fraudulent activity. The Walt Disney Company explains that they are enhancing confidentiality by quantifying biometric information and deleting the data after a certain period, and that they are providing visitors with the option of using a separate entrance without facial recognition.

However, Disney was sued in a class-action lawsuit alleging that this facial recognition technology violated California's consumer protection and privacy laws.

One of the plaintiffs was a guest who had actually visited both parks and claimed that they had undergone facial recognition without proper consent.

At the park entrance, there is a mark with a human figure drawn through it, intended to allow visitors to avoid facial recognition. However, the plaintiff argued that 'this does not constitute sufficient notification' and that 'such highly confidential facial recognition technology should be explicitly opted out of with written consent.'

Disneyland is fully using facial recognition at the gates today and cast members aren't manually approving sign ins pic.twitter.com/NGeZo24Zub

— Matt (@DisneyScoopGuy) April 22, 2026

California is one of the states with strict privacy laws, requiring companies using facial recognition technology to follow various procedures, including information disclosure and strict control over consumer information.

The plaintiffs argued that 'The Walt Disney Company did not properly disclose how it uses biometric data, so consumers were completely unaware that highly sensitive data was being collected, and their privacy was violated,' and sought damages of more than $5 million (approximately 800 million yen).