X adds 'paid partnership' label to ensure transparency of advertising content

X (formerly Twitter) has announced a new label called 'Paid Partnership' that creators can use to clearly indicate that their posts are ads.

Today we're announcing Paid Partnership labels on posts. X's core value is providing on authentic pulse on humanity.

While we want to encourage people to build their businesses on X, undisclosed promotions hurt the integrity of the product and lead people to distrust the content…

pic.twitter.com/CmrRDx5tU1

— Nikita Bier (@nikitabier) March 1, 2026

X adds 'Paid Partnership' labels so creators can ditch the hashtags | TechCrunch
https://techcrunch.com/2026/03/02/x-ads-paid-partnership-labels-for-creators-so-they-can-ditch-the-hashtags/

X adds 'Paid Partnership' labels so users can more easily identify ads
https://www.engadget.com/social-media/x-adds-paid-partnership-labels-so-users-can-more-easily-identify-ads-183528227.html

Nikita Bier, Head of Product at X, announced the introduction of paid partnership labels. Here's how to use them:

Creating a post

Tap the flag icon at the bottom

Tap 'Paid Partnership' to enable it.

You'll then see the label 'Paid Partnership' appear at the bottom of your post.

If you forget to add the Paid Partnership label to your post.

From the post menu, tap 'Add content disclosure.'

From here you can add a paid partnership label.

The addition of the paid partnership label allows creators to explicitly distinguish between 'personal opinions' and 'paid PR activities,' making it easier for fans to distinguish whether a creator's post is promotional or not. X has a rule that requires posts created as part of a paid partnership to include information such as 'advertising' or 'promotional content' in a way that is easy for users to understand. Previously, it was necessary to explicitly include words such as 'advertising' in hashtags and the body of the post, but with this change in specifications, the requirement can now be met simply by adding a dedicated label.

The addition of the paid partnership label is also a necessary update for X to comply with federal regulations requiring social media ads to be labeled, according to technology media TechCrunch.