X (formerly Twitter) is sued by advertising agency X Social Media

Advertising agency X Social Media sued X, the operator of the SNS 'X,' for infringing its trademark. X Social Media claims that Elon Musk's acquisition of Twitter and renaming it to X is causing confusion among consumers.

Elon Musk's X hit with trademark lawsuit from marketing agency | Reuters
https://www.reuters.com/technology/elon-musks-x-hit-with-trademark-lawsuit-marketing-agency-2023-10-02/

X Social Media is suing X, a social media company - The Verge
https://www.theverge.com/2023/10/2/23900434/x-lawsuit-trademark-unfair-competition-elon-musk-twitter-florida

Based in Windermere, Florida, USA, X Social Media is an advertising agency focused on mass tort litigation. According to the official website, X Social Media is a company founded by Jacob Malherbe and Rosanna Malherbe in response to the oil spill accident that occurred at the Deepwater Horizon oil drilling facility in the Gulf of Mexico.

According to a complaint filed by X Social Media in federal court in Florida, the company has been using the name 'X Social Media' since 2016 and has registered the trademark. X Social Media has invested more than $400 million in Facebook advertising to reach potential customers, but since Twitter changed its name to X, customers have been confused and the company's revenue has declined. I claim that there is.

In its complaint, X Social Media says, 'In a short period of time, X used its social media influence, marketing resources, and national recognition to control consumer perceptions of its 'X' mark. 'I did,' he explained.

X Social Media alleges that X is committing 'unfair competition, trademark and service mark infringement, and violation of Florida's deceptive and unfair trade practices' The company is requesting that the use of the trademark be discontinued, and is also seeking damages.

'X' is among the trademarks held by numerous companies, including major companies such as Microsoft and Meta, but this appears to be the first time that Musk's X has been sued over the 'X' trademark. It is being

It is unclear what the final outcome of trademark infringement over X will be, and legal expert Alexandra Roberts said, ``Whether it's Musk's X or a company like X Social Media. , it may be difficult for an individual brand called 'X' to exercise its rights over another service,'' he told overseas media outlet The Verge.