Earon Mask says ``We will distribute advertising revenue to users of Twitter Blue,'' and will it become a platform where creators can earn money like YouTube?
CEO Elon Musk, who has acquired Twitter and is carrying out various reforms, said on February 3, 2023, ``From today, Twitter will share the revenue of ads displayed in reply threads with creators.'' bottom. If this is done, Twitter may become a platform where creators can earn money like YouTube, but at the time of writing the article, the distribution ratio of advertising revenue and requirements other than joining Twitter Blue are unknown.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads— Elon Musk (@elonmusk) February 3, 2023
Briefing: Twitter Will Share Ad Revenue With Creators. But There's A Catch — The Information
Elon Musk will share Twitter ad revenue — but only with creators who pay for Twitter Blue - The Verge
Elon Musk says that Twitter will start sharing ad revenue with creators 'today' | TechCrunch
Twitter, which is suffering from a decline in advertising revenue, has come up with various measures to improve revenue, and is planning to incorporate a payment service like PayPal into Twitter, as well as developing a paid subscription service ' Twitter Blue '. . In February 2023, it was reported that the company plans to sell a ``golden certified badge'' for companies for $1,000 a month (about 130,000 yen).
It is reported that Twitter plans to sell ``golden certified badges'' for companies at a monthly fee of 130,000 yen - GIGAZINE
Meanwhile, Mask CEO announced on his Twitter account that he will share with users the advertising revenue displayed in the reply thread to the tweet. According to Mask CEO, accounts that can receive advertising revenue distribution must be subscribed to Twitter Blue.
To be eligible, the account must be a subscriber to Twitter Blue Verified— Elon Musk (@elonmusk) February 3, 2023
Sharing ad revenue with Twitter Blue users could make it more competitive with YouTube and TikTok, which already have ad revenue sharing programs in place. ``Recent tweets suggest that Mask CEO wants to position Twitter as a creator's haven that can compete with YouTube,'' said tech media TechCrunch.
However, at the time of writing the article, nothing more than CEO Mask tweeted about ``advertising revenue distribution to users'' has not been clarified. Various official accounts on Twitter do not mention advertising revenue sharing, and there is no explanation on the official help page of Twitter Blue.
Overseas media The Verge pointed out that YouTube may impose conditions other than joining Twitter Blue, just as YouTube has conditions such as the number of channel subscribers and total playback time. Also, ``Do you have to link your bank account to your Twitter account in order to receive the distributions paid?'' ``What is the distribution ratio with Twitter?'' ``Is there a review of monetized tweets and accounts?'' said to be questionable.
The price of Twitter Blue is $ 8 per month (980 yen in Japan) for purchase from the web version, and the price for iOS or Android apps is $ 11 per month (1380 yen in Japan), and can be purchased from the web version. The annual plan is $ 84 (10,280 yen in Japan).