The fact that the network of manga copyright infringement, pornography, fraud, and false information is profitable from advertising expenses from Google is exposed
Although Google develops a wide variety of advertising businesses, some of the ads supported by Google are posted on sites that infringe copyrights, and are posted on phishing scams and pornographic sites. Craig Silverman and others, who have a track record of exposing the global Facebook ad fraud, explained the actual situation where inappropriate sites make money from advertising expenses from Google.
Inside Google's Ad Display Network Black Box: Porn, Piracy, Fraud — ProPublica
At the end of 2021, the right-wing site 'Conservative Beaver' published a false article that the FBI arrested the CEO of Pfizer, which developed the new coronavirus vaccine, on fraud charges. It's not the first time the site has posted fake news, but Google continued to run ads on the site while Conservative Beaver remained active.
Pfizer later claimed to sue Conservative Beaver for defamation, and an investigation revealed that Google supported the ads, prompting public pressure to remove the ads from the site. did. Shortly thereafter, Conservative Beaver will be closed.
In the series of turmoil, it turned out that the operator of Conservative Beaver was Mr. Mark Slapinski, a Canadian, but even after about a year since the site was closed, Mr. Slapinski is Google's We use our tools to generate advertising revenue. Mr. Slapinski is running a new conservative political site 'Toronto 99' and earning money.
In web advertising, the person who manages the advertisement display space on the website is called the 'seller', and the person who places the advertisement is called the 'buyer'. Many highly transparent advertisers publish information about affiliated sellers, but Google keeps most of the information private by simply assigning a unique ID to the seller. According to the survey, more than 75% of the IDs of about 1.3 million sellers are classified as 'confidential', and as of the fall of 2022, 23% will contain a personal or company name, and the domain of the organization they belong to. only 11% were On the other hand, Google's competitors almost always publish all account IDs along with information such as related personal names, company names, and related domain names.
Experts have examined Google's advertising system and found it to be impossibly large, secretive, and inexplicably complex to reveal where all the companies and advertisers that Google partners with go. system was built. Among the sellers are reputable publishers, popular games and online tools, as well as previously unreported pirated content, pornography and fake news sites, which take advantage of Google's loose scrutiny to generate revenue. It seems that there are many vendors who are giving it.
In one example, a pirated site visited by nearly 1 billion people each month earned revenue from Google advertising. Silverman and others note that it is a problem that Google continued to partner even though it learned from its own data that the seller was involved in a large number of copyright infringements.
The Check My Ads Institute, an advertising industry watchdog, said, ``Google has created a unique situation of sending billions of dollars (hundreds of billions of yen) in advertising dollars to unknown individuals around the world every day. This is effectively one of the world's largest black money transfers, funded by our advertising campaigns,' claiming that the seller list, which has been anonymized to Google. is requested to be fully disclosed.
However, Google's response was slow and only increased the total number of published items from 5% to 11% from 2020 to 2022. Google said, “Soliciting identity-related individual or corporate disclosure is a privacy and security risk. We want to make sure we strike a balance between the two,' but as of today, sellers who sign up for Google's ad network remain confidential by default.
Ruben Schruth, chief product officer at media research firm Ebiquity, said of Google's withholding of seller information, 'It's a secret because it's filled with inappropriate sites and apps that most advertisers don't want to do business with.' It's in Google's business interests to keep it that way,' he points out.
Google doesn't publish a list of sites and apps that display ads, so buyers can proactively block inappropriate sites and apps that display ads, but they can't eliminate them all. is.
Mr. Silverman et al. ``Google has set the rules in the digital advertising industry, which is said to be 500 trillion yen, and due to Google's unusually high confidentiality and low transparency, information related to customers is a black box. Ads appear where they shouldn't be, illicit money flows to sellers, and only Google knows what else is lurking in the black box.' Concerned about the opacity of Google's ad network.
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