Announced that YouTube will revise the partner program so that `` YouTube Short '' will receive 45% of advertising revenue

We have announced that YouTube will revise the partner program that returns advertising revenue to creators according to the number of video playbacks, and will be able to earn advertising revenue even with `` YouTube Short '' that posts short videos.

Made on YouTube: supporting the next wave of creative entrepreneurs

YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion | TechCrunch

In the conventional partner program, only creators who cleared '1000 or more channel subscribers and 4000 hours of total viewing time' could participate. However, this was for regular videos only, YouTube shorts were not covered by the program.

The newly revised partner program will be applicable from 2023. With this new program, you can also earn ad revenue from your YouTube Shorts. However, creators must have at least 10 million views in the last 90 days.

Creators who participate in this program can receive 45% of the advertising revenue of the video. Also, it is said that the distribution rate of revenue will not change regardless of whether music is used or not.

It was already reported by the New York Times that YouTube was preparing to provide advertising revenue to creators of short movies. The 45% revenue share is consistent with what the New York Times reported in advance.

YouTube is preparing to provide advertising revenue to short video creators - GIGAZINE

``We are proud to say that this is the first time that true revenue sharing has been offered at scale for short movies on any platform,'' said Neil Mohan, YouTube's chief product officer. I'm here. TikTok, a competing service for YouTube shorts, is also experimenting with advertising revenue sharing, but only the top 4% of all TikTok videos are eligible to participate in TikTok's monetization program. Therefore, it can be said that it is quite difficult for creators to earn advertising revenue from TikTok videos.

According to YouTuber Chris Collins, “For me, the main advantage of YouTube shorts is reaching a large audience and drawing people into my community. That's why the news of the partnership program coming to YouTube Shorts is huge, because you'll be able to make a living with both formats.'

in Web Service, Posted by log1i_yk