Podcast feature coming to Twitter



From August 25, 2022 local time, it was announced that

podcasts will be integrated as part of Twitter's ' Space ' feature.

Listen up: Podcasts are coming to Twitter
https://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitter

Twitter is becoming a podcast app - The Verge
https://www.theverge.com/2022/8/25/23321940/twitter-podcast-spaces-spotify-apple

Twitter Stops Pretending Spaces Aren't Podcasts | PCMag
https://www.pcmag.com/news/twitter-stops-pretending-spaces-arent-podcasts

A podcast feature has been integrated into Spaces, Twitter's voice conversation feature. Regarding the podcast feature, Twitter describes it as 'another new way to continue investing in audio creators.'

The new Space Hub is designed to make it easier for users to access their favorite audio content by grouping audio content by specific themes such as news, music, and sports. This space hub will not only publish the spaces that Twitter users are broadcasting, but also podcasts. According to Twitter's own survey, 45% of Twitter users in the United States listen to podcasts every month, which seems to have been the catalyst for integrating podcasts into Twitter.

The appearance of the new space hub looks like this.



The live distribution space and the podcast will be lined up together, but the live distribution space can be identified by the 'LIVE' notation.



In Space Hub, Twitter automatically suggests podcasts suitable for users. Twitter explains one example of the automatic suggestion function, ``If you regularly check Vox-related content on Twitter, you will see Vox-related podcasts on Space Hub.''

Lei Chao, general manager of audio for Vox Media , which plans to distribute the podcast on Twitter, said, ' Pivot , a podcast talk show with Kara Swisher and Scott Galloway, and Today, Explained, which explains the daily news. We are thrilled to bring to you Twitter, an exciting new frontier for podcast fans, such as ' Stay Tuned with Preet Bharara ', where former U.S. Attorney Preet Bharara explains the legal side of current news.' Did.

By adding 'high rating' or 'low rating' to the podcast, the contents of the podcast recommended to the user will change. Not only that, but according to Evan Jones, senior product manager at Twitter, the content recommended in Twitter's Space tab is based on user interests, and that 'people you follow are interested in. Content” is also involved in recommended content.

In addition, Twitter's podcast function will be provided first for English-speaking users with iOS application and Android application.

in Software,   Web Service, Posted by logu_ii